1. “Our friendly team of professionals is
always happy” + any verb (to help, tell, provide and so on) – naturally, the
client will not return to you if the gloomy girl meets him and is glad to be
free rather than help the buyer.
Corporate identity is part of the university’s image. This is an indicator of the institution’s philosophy and its corporate culture, because in corporate style it is possible to determine which people work, how respectable and promising they are. All leading universities implement it, because it is part of the corporate culture.
The outdoor ad is the face of the organization, a business card of the office, a shop, a restaurant … It “talks” about you, impresses, interests, attracts attention and as a magnet subconsciously attracts customers.
The goal of your brand is to understand why you wake up every morning and do your work. Profit is important for every business, but remember how you lovely brands are becoming successful. For example, such as IKEA: the goal of this company is not just to sell furniture, but to create a better life and comfort in your home. It attracts customers and guarantees sales.
If your logo is easy to see, remember and reproduce, it is probably good. Imagine a tick from Nike, McDonald’s arches and three Adidas stripes. All of them are quite simple and well remembered, so they are easy to draw.