Henry Ford’s notes.

Serve others.

“A business absolutely dedicated to services will have little concern about profit. It will be indecently large.
The secret to success lies in serving others. All successful people serve, the greater the success, the greater the service.
Wealth is created from services, and comes only through services. Ford said: “Wealth, just like happiness, cannot be achieved by direct search. It comes as a by-product of providing useful services. And how do you serve?

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The golden rule of marketing: how Branson has begun to conquer space

Richard Branson is considered to be one of the greatest business innovators of the 21st century due to his curious approaches: from communicating with partners sitting on hammocks to making costumes for space tourists. This is interesting, isn’t it? Thus, are you interested in Virgin’s Golden Rule of Marketing? We think so. And this rule is concise: the idea is above everything. Why?

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