Фанк-бизнес: неужели что-то совершенно новое?

Фанк-бизнес – это, на ваш первый взгляд, что-то довольно необычное и интригующее, не так ли? На основе работ двух шведских экономистов К. Нордстрема и. Ридерстале мы подобрали для вас самые интересные факты о не менее интересном феномене:

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Контент-маркетинг является одним из самых распространенных средств рекламирования, и именно поэтому становится все сложнее создавать оригинальный и привлекательный контент. Именно поэтому при его разработке следует обратить на следующие моменты:

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9 rules of tasty text

How to write cool text that will be useful for everyone and promote you correctly?


Without a brief, you can’t do anything. It can be oral, it can be written, the main thing is that his terms were not the following: “He created something for me, at his own discretion!”. The risk here is one, but quite large, especially if this is the first order, you may not understand what they really want from you! And in the finale, everything will end with endless edits, wasted time and spoiled nerves.


If you are not an expert in a particular field, how not to twist, write a delicious article will not work. What I do in this case, I try to find a person who understands this and listen to his point of view. It doesn’t have to be an acquaintance, there will be enough tutorials on YouTube. The main thing is that it was really a specialist!

Rules of tasty text


100% uniqueness, in principle meaningless, but it must be at least 80%! Try to take something as a model, do not think that it is plagiarism and you will be teased. Even the best creations in history have been just-on-all fixes!


If you think that clever words and long, incomprehensible phrases that speak loudly about high are perceived by people, go to compose brochures at a local theater. People love simplicity, clarity. People need the language they speak every day, not “This apathy is diametrically opposed to me!” Be simple and people will reach out to you, folk wisdom!


A clickbait is a headline that motivates a person to click on it. Focus on them, use them, even in every article, but without readable text, which even before that describes something completely different from what you indicated in the title, this is a problem. Remember the main feature of clickbait, in a furniture store, iPhones are not sold at a discount! Clickbait is the best addition to a delicious article, it’s like the icing on the cake.


Here the main thing is to hear the border. If the article is good, it will be a sin to give only 2-3 key phrases, but if you score it lengthwise and crosswise with the keys, then such an article will not only be unreadable, but will also be threatened, banned, caused by “sleep”. . The best number of keys from 5 to 7, maximum 8, the main thing is that they are readable!

Rules of tasty text


The article should be comfortable to read! The text “brick” has never been in vogue. Have pity on your readers, they already spend the whole day at the computer, and here also, your “kotsyurby”. So try to design it and design it with quality!


Images in the article should not be too bright (except for the main photo), so that they do not mute the text and most importantly the topic. If you write about laser treatment, do not put a photo of a masseur or a builder at all.


The finale must always call a person to action. It’s not just about selling texts, but also simple information. The man read the text, closed the tab and forgot. Everything, the hole is dug! You need to make every effort in the end of the text to motivate her to subscribe to your blog, buy a product or at least use the information in practice!

How to lay a solid foundation in your business? CANVAS business model.

The Canvas business model was created by Alexander Osterwalder and Yves Pinier. This is a scheme that occupies only one page, but accurately describes all the business processes of the company. Translated, canvas, means canvas, ie the foundation for your business. The guys claim that this formula will help businessmen to skillfully and quickly impose their initial business on a thick canvas, which will provide strong support during its development.

Who is our customer?

You have already chosen a niche, tested it, realized that it is working and ready to put all the money into advertising and goods and start a business. Wait! Do not do this without reading the following sentence. Before starting any business, you need to know your target audience. Make a portrait of the ideal customer, understand what he lives for, what he is interested in and whether he is ready to spend his money on your product? Only then can you start a business and invest in advertising!


What values ​​do we offer to the consumer?

What problems do we help our customers solve?

What needs do we meet?

What set of goods and services can we offer to each consumer?

The better and more honestly you answer these questions, the more customers you will get. Yes, a good wrapper plays a role, but not as much as the high value of the product or service.

The next step, you need to find parallels between the consumer segment (Who is our customer) and the value proposition (4 basic questions). This will help you in creating a UTP (unique trade offer). The success of every business depends on UTP.

Sales channels.

Sales channels, there are nth number. Here and sundress radio, online stores, showrooms and much more. There is no winning option to go to sell. But there is a winning scheme that sells.

CANVAS business model

5 stages:

– Information

– Estimated

– Selling

– Delivery

– After-sales

Mostly, if we take into account stages 1, 2 and 4, then for some reason we forget about stages 3 and 5.

What is the Evaluation Stage?

This is what is called the “wow” or “wow, shit” effect. These are of course extremes, but the essence, I hope, you have caught. For a successful business, you just need to advance this stage, you have to look for the client as if you are Johnny Depp or Angelina Jolie. So that he would like to come and take your number.

The after-sales phase, is this a skillful liar called a loyalty program?))

This is when, on one purchase, the interaction with your customer does not end. You make your customer, your fan. It doesn’t come in a year or two, it’s the result of long and hard work, but the result is worth it!

CANVAS business model

How are connections formed?

How many stories have you heard about “can help you”? Understand, it bothers people! If a person is interested in the product / service, he will ask you about it. Better in the moment of conversation, try to show your best qualities and not to steam, but really help! Only then, a person will want to buy something from you and buy more than once. Remember yourself, how do you feel about people who sincerely want to help you? I think the answer is obvious here.

Key resources

Material resources

Intellectual resources



This is what is called working money. The cost of office, staff, advertising, scaling tools and the funds you use to acquire new knowledge and skills.

I think this is understandable, let’s move on.

Key partners

Strategic cooperation between non-competing companies

Cooperation and strategic partnership between competitors

Joint actions to launch new business projects

Manufacturer’s relationship with suppliers

If you do not understand why you need to partner with someone and share money, the answer is very simple, to master the skill or open a new department, you will spend much more time and money than a partnership. Be an expert in your field and don’t waste time trying to get carried away.

Cost structure



Zoom in


This is all the information you need to learn in order to lay a solid foundation in the skyscraper of your successful business!

How to Improve Productivity: A Time Management Technique.

There are only 24 hours in a day. And during this time you need to have time to complete all the planned plans, meet with friends and allocate some more time for yourself. Therefore, it is worth taking time as a tool to achieve the goal.

To do this, you need to be able to properly manage your time. So, here are 16 tips that form the basis of time management:

Prepare in advance.Make a plan for the next day in the evening. There are two reasons for this. First, the brain subconsciously processes these ideas during sleep. Second: having written down the plan, you will not worry about forgetting, and therefore the dream will be calm.

Form a schedule.One of the biggest mistakes is not having a clear idea of ​​what needs to be done on a day. The way out is to prepare a schedule and execute it. First, it will reduce stress and conserve energy. Secondly, you will increase your productivity and feel in control over what you do. Third, you will feel responsible for your life, and this increases self-esteem.

Wake up early.Thus, you will have time to be in peace and quiet while others sleep. You will be able to think about what needs to be done during the day. And this will help save time during the work. Get in the habit of going to bed before 23 o’clock and getting up in the sixth.

Time Management

Don’t forget to take breaks.Long work is exhausting. And small breaks help to recuperate and find inspiration for further work. It is best to use the Pomodoro technique. The essence of the method: 45 minutes of work, 15 minutes of rest. But the work / rest ratio can be changed according to individual characteristics. The main thing is that the ratio is regular, and the rest lasts no more than 15 minutes.

Down with social media while you work.A message from friends, a new tweet or a post is very distracting and prevents you from focusing on work. At the same time, a lot of time is simply wasted uselessly, but it was possible to do something important. Therefore, set aside a certain time in the morning or evening to respond to all private messages. This will save a lot of time and increase productivity.

Get rid of the unnecessary.It is important to learn to distinguish between what is needed and what is not. The better you do it, the more you will discover what is unimportant and just time-consuming. For example, communication with colleagues during work, unnecessary meetings, micromanagement of tasks.

Multitasking is not a recipe for success.Not everyone can be Julius Caesar. Sometimes multitasking only gets in the way, because not everyone can work at this pace. As a result, several projects were not completed at the same time, and concentration was lost. On the contrary, there is irritation and self-doubt.

Develop concentration.The desire to do everything at once can lead to the fact that you do not have time to do anything. Of course, this is on condition that you take on too much work. Therefore, it is better to focus on completing one task, and then proceed to another. It is important that you are not distracted by unnecessary tabs in the browser, applications that you do not use.

Time Management

Learn to say no.If you don’t have time to do what others ask, just refuse politely. That being said, don’t let yourself feel guilty.

Perfectionism isn’t always good.It is important to learn to distinguish between self-criticism and perfectionism. After all, the desire to achieve the ideal is not always justified. As a result, a lot of time is wasted to prove even the unimportant little things in perfection. And, consequently, the deadlines for the completion of work are constantly disrupted. Of course, there is nothing wrong with striving to be the best. But the desire to become the best can turn out to be not for the better. Conclusion: develop a rational attitude to work.

Define a goal.This is necessary in order to avoid wasting time and energy on unimportant matters. Each of your actions should be aimed at achieving the ultimate goal, and it doesn’t matter if it’s a short-term plan or a long-term one.

Prioritize.This will help you see which cases require immediate resolution and which ones can be postponed. In particular, American business consultant Stephen Covey suggests dividing tasks into 4 categories: important and urgent; important but not urgent; urgent but not critical; not urgent and not important.

Delegation is the key to improvement.When the volume of work increases and it becomes impossible to do everything yourself – do not be afraid to entrust it to someone else. After all, the result will be self-doubt, fatigue and decreased motivation. Don’t forget that the success of a business lies in the owner’s ability to look to the future, rather than doing routine tasks.

Divide big plans into small ones.A large amount of work to scare and discourage any desire for work in general. Therefore, it is better to divide large plans into smaller stages. Their achievement will help track progress and stay calm.

Define a productive time.It has been proven that some people work better in the morning or afternoon, while others work better in the evening or even at night. Determine your own time when performance is at its maximum, adjust your schedule. Then you can put important cases at the moment.

Don’t neglect healthy sleep.Better sleep, losing extra hours of work, but getting it done efficiently. Indeed, from constant lack of sleep, the body is depleted, chronic fatigue develops and performance decreases.

To do this, you need to be able to properly manage your time. So, here are 16 tips that form the basis of time management:

Internet marketing after quarantine

Quarantine has changed our way of life, turned traditional commerce upside down and forced all marketing campaigns to turn 180 degrees and run in a new direction.

Due to long-term social isolation, some marketing tools have lost their effectiveness. Digital marketing is almost the only tool that now works at full capacity.

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