Google Shopping is a service designed to promote the products of both the online store and the regular store.
The main advantages of trading campaigns:
- You can get more promising potential buyers, because Google Shopping is a service designed to promote the products of both the online store and the regular store.
- The main advantages of trading campaigns:
- You can get more potential buyers, because information about the product is displayed in the ads themselves. This helps potential customers make decisions when viewing ads. This feature increases the likelihood of completing a purchase on the site.
- Retail campaigns are focused on retail. They are quite convenient to manage and view your product range. You do not need to select keywords for product ads, because the system shows ads on relevant search queries, using the product attributes that are specified in the data feed in the Merchant Center.
- You can reach twice as many users, as several of your product ads may appear at the same time, and in some cases a product ad may appear at the same time as a text ad.
- You can view performance statistics for your ads at any level of detail.
There are two types of product ads:
- Product ads with product information generated from product data and sent to the Merchant Center.
- Local product ads, which include product information and store product data, have been sent to your Merchant Center account.
Product ads are placed on Google and other sites, they contain quality images, price and information about the availability of the product.
Although Merchant Center, which downloads all-data products, and Google Ads, which creates sales campaigns, are free, you still have to pay for advertising.
The price for advertising in Google Shopping consists of two parts:
- Pay the agency for setting up Google Merchant Center, creating settings, running and monitoring the effectiveness of advertising campaigns in Google Ads.
- Advertising budget is the money you pay Google search engine to show your ads on Google or its affiliate resources. The number of ad impressions depends on your advertising budget and which search positions your ad will be in.
Price
| Works | Price for the first month |
| – checking the readiness of the site to launch a trading campaign; – Google Merchant Center account registration – Google Merchant Center website URL verification – create a data feed and upload it to Google Merchant Center; – Linking Google Merchant Center to your Google Ads account – Create and set up a Google Analytics account and link it to Google Ads – create and configure a trading campaign in Google Ads; – selection of bidding strategy and budget planning; – forming a list of negative words; – formation of groups of goods; – Launch a campaign in Google Ads – constant control over the trade campaign; – analysis and submission of a report on the work done and the result of the trading campaign; – drawing up a plan-recommendation for the next month. | from $ 350 |
| Works | Price for each subsequent month |
| – analysis of the effectiveness of the campaign; – rate and budget adjustments (if necessary); – change of betting strategy (if necessary); – analysis of search queries and updating the list of negative keywords; – analysis of the effectiveness of the display of the goods themselves and taking – appropriate action to improve efficiency; – creating a Smart Shopping campaign (if necessary and with a sufficient number of conversions); – analysis and submission of a report on the work done and the result of the trading campaign; – drawing up a plan-recommendation for the next month | from $ 180 |
| Direct costs | The price of direct costs |
| Advertising budget is the amount paid by Google to show ads | from $ 300 |
| When ordering a service from 3 months – 1 month free |
Google shopping campaigns are quite effective and can bring good results to business. Despite the convenience of managing retail-focused campaigns, many may have difficulty setting up such campaigns. This mainly concerns the stage of setting up the Google Merchant Center and creating and downloading a data feed. This is due to the fact that Google Merchant Center has a number of clear requirements for both the site itself and the products downloaded using the feed. Failure to comply with these requirements may block goods, feed and even the entire account. To avoid these problems, it is better to immediately turn to professionals.
Marketing center “DALI” represents a team of highly qualified specialists. Here you can order all the necessary settings for the successful promotion of your products in Google shopping.
With us you will receive:
- A team of certified experienced professionals
- Full package of services for setting up product campaigns in Google Shopping
- Regular reports on the work done and the effectiveness of trading campaigns
- Advertising strategy developed individually for your business
- Uninterrupted access to all accounts for independent monitoring of the situation
- Stay in touch for any questions or clarifications
- Guarantee of achievement of the set purposes
How do we work?
- We analyze the site and the products you sell, competitors
- We check the site and products for compliance with the requirements of Google Merchant Center
- If you do not meet the requirements of Google Merchant Center, we provide the necessary recommendations to bring the site in compliance with these requirements
- We register an account in the Google Merchant Center and confirm the URL of the website
- We create feed data and upload it to Google Merchant Center
- We associate the Google Merchant Center with a Google Ads account
- We create and set up a Google Analytics account and link it to Google Ads
- We create and configure a trading campaign in Google Ads
- We select the strategy of setting rates and carry out budget planning
- We form a list of negative keywords to improve the quality of potential buyers
- We form groups of goods
- We are launching a campaign in Google Ads
- We carry out constant control over the passage of the trade campaign, we carry out its optimization
- We provide a report on the work done and the result of the trading campaign.
Our goal is for your products to be seen by a large number of potential buyers who would order these products.
