You can't get far in the modern world without high-quality design. And first of all, this applies to corporate identity, which greatly affects the success and further

How to improve communication between a printed catalog and a consumer? The solution has been around for a long time - a QR code. Today we will tell you how you can use it in your catalog.

Unlike many global brands that use a thoughtful and often philosophical approach to their naming and logo design, Adidas' story is more "banal." After all, the name

A brand's reputation and recognition begins with its logo, which should convey the essence of your business and the benefits that the company brings to its customers. The effectiveness of a logo determines not only

Toyota is one of the top sales leaders in the international automotive market. And for good reason, because the company has its own philosophy, which in a way embodies

We have talked about the primacy of emotions many times before. Marketers are literally going out of their way to make customers fall in love with their brand, because this is the only way to keep

Today, people are willing to give away their most valuable asset - personal data - in exchange for a free email program and funny cat videos. Right.

A brand must be interesting - if it is not, then another brand will take its place A brand must also have a purpose and it must

Starbucks uses 6 marketing tricks to attract more customers to its coffee shop.