Recently, many business projects have been operating online and are actively looking for channels to promote themselves online. There are more than enough tools for advertising. You can work using only one direction or apply a comprehensive approach.

Recently, many business projects have been operating online and are actively looking for channels to promote themselves online. There are more than enough tools for advertising. You can work using only one direction or apply a comprehensive approach.

What is integrated online marketing?

Integrated marketing - is a set of marketing activities that are individually selected for each situation and aimed at promoting a business online. In fact, two approaches are used in practice:

  • using only one method, for example, contextual advertising - the entire budget is spent only on it;
  • combining several techniques to maximize market coverage.

It is generally recommended to use marketing techniques in combination. However, you should pay attention to the type of project, budget, target audience, and geographic location. At DaliWin, we select a development strategy depending on the specifics of a particular business. We have been engaged in integrated advertising for over 10 years and know everything about it.

Prices for integrated advertising

Our goal is affordable digital marketing.

DaliWin - smm Facebook & Instagram maintenance and promotion

from 300$/month

DaliWin digital (start) Website, social networks, GoogleAds, My business, copywriting, design

from 350$/month

DaliWin digital (+50%) Full support of the Brand on the Internet

from 600$/month

The goals of integrated Internet marketing

Sales are the main goal of advertising, of course, although sales also depend on the company's reputation, the activity of the target audience, and competition in the market. Therefore, you must first determine your goals:

  1. For business. The customer must clearly understand why his business needs online marketing. Specific numbers are needed, not general phrases such as "I want to increase sales". The right option would be specifics for each item, in particular: to increase sales by 50% compared to last year or to become the number 1 product in a certain region.
  2. For the marketer. Clearly defined goals will allow our specialist to develop a marketing strategy in accordance with the customer's needs. It is necessary to understand how to attract new customers and increase product loyalty.

What methods does DaliWin use to carry out comprehensive online marketing?

SEO

Search Engine Optimization is the optimization of a website for search engines. The main goal is to get to the top of Google. What is used for this purpose:

  • Quality content. All texts on the page are optimized for keywords. The content is unique and original. Search engine crawlers evaluate the usefulness of content for users, so you also need to take care of its content.
  • Slow page loading, technical malfunctions, pages that are not adapted for different digital media - all of these affect the processing of a website by robots. DaliWin specialists do not make such mistakes.
  • Behavioral factors. Search engines also analyze how long a user has been on the site, how many pages they have viewed, and whether they have returned to the search.

Competent website promotion in search ensures stable website traffic and, consequently, an influx of new customers.

Google Ads contextual advertising

We develop such advertising depending on the interests of each client. This makes it possible to make advertising unobtrusive, so the potential buyer is more loyal to it. There are two types of contextual advertising:

  • Organic search results. It is displayed according to the user's request and, due to its similarity to a regular search result, is very effective.
  • Contextual media network. It is placed on websites with high traffic that are part of the Partner Network of advertising systems. We achieve high efficiency of impressions through the use of such technology as targeting.

Advantages of contextual advertising: the ability to start with a minimum budget, convenient format, good analytics, informative content, and quick results.

Promotion in social networks

SMM - is another marketing technique for promoting goods and services, this time on social media. Targeted advertising is also used here. It tracks user activity, search history, and personal profile data. This type of advertising is quite affordable, has a large coverage of the target audience, and the ability to make adjustments at any time.

Email newsletters

Almost all Internet users have an email address. It was one of the first online marketing tools that hasn't lost its relevance to this day. You can use an email to remind people about your services and promotions, share news, congratulate them on their birthdays, and recommend a great deal. The only important thing is not to bother users. DaliWin specialists will offer really interesting ideas for email newsletters.

Does your business need online marketing?

The benefits of integrated advertising for business are undeniable:

  1. Maximum coverage of the target audience. Some people search for information on Google, while others prefer social media. Integrated promotion will help you reach all consumers, regardless of which platform they use.
  2. Improving brand awareness. It is clear that constant contact with consumers on various platforms does not allow a company to go unnoticed.
  3. Analysis of the effectiveness of marketing channels. Theory is all well and good, but you can only understand which channel is most effective after analyzing practical results. This will help you plan your budget allocation for the future.
  4. A serious competitive advantage. Most companies use a maximum of 2 areas of promotion. Mostly it is the CEO. Integrated online marketing gives you an advantage over competitors and the opportunity to reach the top of the market.
  5. Rapid development. Some areas take time to see results. Using several methods in advertising allows you to get a good effect without reducing profitability.

How is a comprehensive strategy developed?

Before starting to develop a strategy, our marketers analyze it:

  • Market and niche. We identify the main areas and trends, which services and products are in demand and which are not.
  • Target audience. We develop a customer profile: gender, age, income, interests and desires, what problems they will solve by buying your product.
  • Competitors. What are the main competitors in the market, their advantages and disadvantages?
  • The current status of the advertising campaign, if any. We analyze sales, brand awareness, and the frequency of website visits.

The development strategy developed by DaliWin specialists will allow you to quickly achieve the goals of integrated marketing.

Advantages of cooperation with DaliWin

DaliWin employs real professionals in their field, so you can be sure that the strategy of integrated online marketing will be developed taking into account all your wishes. Benefits of working with us:

  • Technical support (fixing errors, cleaning viruses, creating backups, hosting support);
  • Brand style of social networks;
  • Basic SEO optimization;
  • Management of Facebook and Instagram pages (unique design and copywriting);
  • Targeting (advertising settings), contests/promotions;
  • Copywriting in 2-3 languages;
  • Manage your account in My Business;
  • Analysis of the website's keyword positions in comparison with competitors;
  • Practical advice on how to promote your website and social media;
  • - 40% - when concluding an agreement and prepaying for 1 year3

Examples of projects we have worked on:

Marketing support for the store of furniture and classic home accessories SOFIA MEBLI

Website:

TURBOWEST IS THE OFFICIAL REPRESENTATIVE OF OF THE POLISH TURBINE REFURBISHMENT PLANT AGMAR TURBO

Website:

Online store of handmade floor lamps and table lamps "Delight"

Website:

Vyshnivetska Mineral Drinks LLC. The plant's production capacity reaches 2.5 million bottles per month. More than 2000+ bottles per day

Website:

Network of professional dry cleaners Fratelli

Website:

Online store of clothes "Your Season"

Website:

The exclusive representative of Enzo Pellini self-adhesive leather in Ukraine, Georgia, Turkey and the CIS countries.

Website:

Advertising signs in Ternopil

Website:

Manufacturer of concrete products for landscaping "Bruklin"

Website:

Polish construction company "Region"

Website:

Shall we call you?

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