The term branding is derived from the word brand. A brand is a symbolic concept that allows for identification between a seller and the products and services it produces.

Despite the fact that "advertising printing" appeared in our country not so long ago, hardly anyone nowadays has a question whether it is needed,

A successful logo is something that allows anyone to understand at a glance what the organization is doing and what its features are. Let's try

Beginning designers often don't know the simplest rules of prepress, which results in a layout printed in a different color, with cropped text, etc. To avoid this

Mike Sherman, the founder of Chinatown Market, is already a veteran of streetwear culture, despite being only 27 years old. All thanks to his work as a

Today we will tell you what corporate identity is. A bit of history The concept of corporate identity appeared in the early 20th century, when there were many companies and people began to

Lacoste continues its cooperation with the International Union for Conservation of Nature - the brand has shown its second capsule collection Save Our Species, dedicated to endangered species

80% of consumers forget most of the information from the content of well-known brands after three days, and more than 50% cannot recall a single detail after this period. With

In today's world, there is a lot of advertising that depersonalizes it and makes us take it for granted. That's why potential buyers no longer respond to beautiful pictures and smiling faces, reducing