We perceive visual identification as one of the key elements of branding, i.e. the process of building a brand and its image. It is a tool necessary for creating a company's image, and

You often look at your competitors' websites for inspiration and compare it to your own. And you conclude that your website pales in comparison to

If you don't want others to use your materials, then protect your copyrights. Watermarks can help protect your photo and video content. What is it and

Brand managers are responsible for monitoring market trends and performing competitive analysis to ensure that their brands' products and services remain relevant to current and potential

The development of a corporate brand book is a work on a corporate document that contains general information about the brand, its history and main goals, rules for using graphic

What is a logo? A logo is a combination of text, colors, lines, and visuals that serves two purposes. It tells people the name of the company and

Today, people who promote their personal brands are as numerous as cows. But so few of them promote themselves properly! 3 most common mistakes in promotion

If you have an initial idea and an idea of how your brand will work for the client, but there are certain