Corporate identity is a key element in creating a company's or brand's image, shaping its personality and consciousness. Professional branding of a company stands out in the market, attracts the attention of potential

If you suggest today that logos are created by designers simply because they are inspired, you will definitely be laughed at. Trends change from year to year, giving rise to

A brand is a rather complicated concept to understand, which includes not only the name but also a set of features and values of a particular company. With digitalization processes

The Brazilian city of São Paulo has no outdoor advertising at all. The decision to get rid of banners and signs was made by the city mayor back in 2007 as part of a program to

Naturally, almost every one of them has its own main feature or even several. Here are some examples. IKEA - any product in the company's stores can only appear

You can't get far in the modern world without high-quality design. And first of all, it concerns corporate identity, which largely affects the success and

How to improve communication between a printed catalog and a consumer? The solution has been around for a long time - it's a QR code. Today we will tell you how you can use it in your catalog.

Unlike many global brands that use a thoughtful and even often philosophical approach to their naming and logo design, Adidas' story looks more "banal." After all