Free Breakfast Effect in marketing

People always like free offers. They are not interested in usefulness, consistency and relevance. They are interested only in the fact that it is free. It is like a trigger.

Just imagine that someone is offering you a “good” candy for 10 dollars and “not good,” but for 1 dollar. Which would you choose? Most likely “good.” However, what happens if a candy “not good” costs 0 dollars and 0 cents?

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Why do you like this product?

To the question: “Why do you like this product?” people usually say it’s all about its characteristics.

Good sound, large memory, fashionable design, etc. Moreover, they are sure that this is true. A person can easily say what he or she likes. And then come up with reasons why this is so. Although the choice of time is influenced by very strange reasons.

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Henry Ford’s notes.

Serve others.

“A business absolutely dedicated to services will have little concern about profit. It will be indecently large.
The secret to success lies in serving others. All successful people serve, the greater the success, the greater the service.
Wealth is created from services, and comes only through services. Ford said: “Wealth, just like happiness, cannot be achieved by direct search. It comes as a by-product of providing useful services. And how do you serve?

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The golden rule of marketing: how Branson has begun to conquer space

Richard Branson is considered to be one of the greatest business innovators of the 21st century due to his curious approaches: from communicating with partners sitting on hammocks to making costumes for space tourists. This is interesting, isn’t it? Thus, are you interested in Virgin’s Golden Rule of Marketing? We think so. And this rule is concise: the idea is above everything. Why?

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