What is Google Ads (AdWords)?

Google Ads is an advertising system that displays sponsored links in Google search results and banner text ads on the pages of the Google advertising network, billed on a CPC (cost per click) and CPM (cost per thousand) basis.

Google Ads (Adwords) advertising forms

A Google Ads campaign is a form of search engine marketing that allows you to display short advertisements in search results based on keywords selected by the advertiser and linking the advertisement to a specified website. The advertiser pays when a user clicks on a Google Ads ad and the user goes to the advertiser's website. As a result, online advertising reaches people who are interested in a product or service and are searching for it on the Internet at a particular moment.

Text search ads consist of two headlines of up to 30 characters, a text field of up to 80 characters, and a display URL of up to 15 characters. They can be accompanied by ad extensions, including site links that point to the most important sections of the site, location extensions that show the advertiser's physical address, and call extensions that show a phone number and allow a phone call after clicking the "call" button.

Google Ads campaign also reflects graphical ads (banners) on the network of websites that cooperate with Google, i.e., the Google Display Network (GDN), sponsored videos on YouTube, and advertising in Gmail.

Google Ads advertising forms that we use:

• Text advertising (google sponsored links)
• Graphic advertising (banners)
• video advertising
• Product campaigns

Benefits of investing in Google advertising campaigns

Website promotion in Google Ads brings many benefits and is one of the most popular and effective forms of Internet marketing in many industries. Its main advantages are:

QUICK EFFECT

Immediately after the launch of an AdWords (Google Ads) campaign, ads start to appear, and the first potential customers are directed to the advertiser's website.

Flexibility

Google AdWords campaigns can be easily modified, for example, by changing the budget, keywords for which ads are displayed, and ad content. This allows you to create different advertising messages depending on the current offer.

Measurement

The effects of a campaign are easy to measure. With the correct account configuration, you can see exactly whether a PPC campaign is achieving its goal (for example, in the form of sales in an online store).

ACCURACY

Thanks to various targeting methods, Google AdWords advertising reaches users interested in a particular product or service.

Is your business worth advertising on Google?

Google Ads coverage

The system allows virtually any geographic area to choose where effective advertising will be displayed on the Internet. It can be local, regional, national or international. In the case of large cities, you can target Google Ads ads to selected neighborhoods.

Advertising campaign expenses

A campaign for sponsored links is usually billed on a Pay Per Click model, i.e., the price per click of an advertisement. The advertiser incurs costs only when a user clicks on the ad and is directed to their website. If Google Ads ads are displayed on partner websites (in the form of text or graphic banners), you can pay for a thousand ad impressions (CPM). The AdWords system also allows you to calculate the cost per action (CPA) under certain conditions, which regulates the effectiveness of the impact on the landing page, for example, purchase, sending contact information. Video ads displayed on YouTube are paid for according to the Cost Per View (CPV) model.

Promotion on the Internet with AdWords campaigns allows you to freely form an advertising budget depending on the goals of the campaign and its planned range. Therefore, this type of online advertising is a solution suitable for large, medium and even very small businesses.

What can a Google Ads agency do for you?

Google Ads (AdWords) campaigns are designed in such a way that you can manage them yourself. However, in practice, Google Ads campaigns should be outsourced to specialized partner companies that can optimally use the budget to achieve your intended business goals.

DaliWin specialists are regularly trained and test the latest solutions. We are confident that our services are of the highest quality and contribute to the development of our clients' businesses.

Are the actions carried out by an SEM specialist?

As part of our service, we prepare, set up and monitor and optimize Google Ads campaigns on an ongoing basis. The client has an assigned individual account manager. Our AdWords specialists can tell you from the very beginning what type of campaigns to run, how to choose keywords, and how much to invest to ensure that your AdWords ad delivers the desired results. Then, the AdWords specialist prepares the campaign, paying attention to the client's business goals, and once it is launched, he monitors the progress and constantly makes changes to improve the effectiveness of the advertisement. All activities are carried out in consultation with the client, and the results of the campaign are reported on a monthly basis.

Price list for processing Google Ads / AdWords campaigns

For the AdWords campaign service, the total cost to the advertiser consists of the budget for clicks and the agency's commission. In DaliWin, the monthly fee for a standard campaign on sponsored links in the search engine is 15% of the spent budget, but not less than 2000 UAH. If you use several different types of campaigns, this fee increases accordingly.

Selection and optimization of keywords for the campaign

Choosing the right keywords is extremely important for the effectiveness of the campaign. To display Google Ads ads on the terms that potential customers are looking for, an advertiser must answer the question of what needs the offer meets and how its potential customers might search. If the keywords are too general and ambiguous, the Google AdWords campaign generates low-value traffic for the advertiser. On the other hand, keywords that are too specialized are used by a small number of users, and therefore there may not be enough clicks on the ad to produce an effect, for example, in the form of corresponding sales.

What is a keyword planner?

Keyword Planner is a tool provided by Google to help you find suitable phrases for your AdWords campaigns. It allows you to create a list of terms related to your offer and get information about the estimated cost per click for the selected keywords. The tool also displays data on the monthly number of searches for each phrase, but you must have an active campaign in your Google account to get accurate information. The planner is also used by professionals who are engaged in website positioning.

Measure the effects of Google ads

The AdWords system allows you to accurately determine the effectiveness of your campaigns thanks to the conversion measurement option. A conversion is defined here as a user action on a website that the advertiser wants. This can be a purchase in an online store, submission of a contact form, downloading a price list, or subscribing to a newsletter. With the proper configuration of your Google Ads account, we can do this by calculating conversions for individual campaigns, ad groups, keywords, or other ad targeting methods. This will allow us to pause ineffective campaigns and move the budget to campaigns that will lead to more conversions.

Attract new customers with Google Ads!

With AdWords, your business can quickly reach new customers online. All you need to do is tell us your goals, and we'll select the right types of campaigns and optimize them to deliver the highest ROI. We will use proven methods and test new products that are not yet available to other advertisers. Rely on our experience - we've already run hundreds of successful campaigns!