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Google Ads contextual advertising
Every second, users open Google to find the information, product, or service they need. The tendency to buy goods or order services online is growing at a rapid pace.
Contextual advertising (Google Ads) is a Google service that can help you take your business to a much higher level, namely:
- You can introduce your brand to a large number of people who have not yet heard of your existence
- You can make a lot of people interested in your product, tell them about the useful and high-quality products you offer or the services you provide
- You can find a large number of people who are already looking for the products or services you offer and are ready to buy them
- You can remind people who have already visited your website but haven't ordered anything yet
- You can encourage people who have already ordered something from you to come back to you again
- You can find and attract people to visit your offline business by showing them all the necessary information about yourself, your product, and even a map route to get to you
Despite the enormous opportunities that contextual advertising offers us, it also has disadvantages. The main one is paid advertising, the price of which can be quite significant. An important factor in pricing is the level of competition in a given niche: the more competition there is, the higher the cost per impression and, consequently, the higher the cost per click. Competition can vary significantly in different regions, as can the price itself. The bigger the region covered by advertising, the bigger the budget it requires.
The price of Contextual advertising consists of two parts:
- Payment to an agency for professional creation, customization, launch, and monitoring of advertising campaigns.
- An advertising budget is the money you pay to the Google search engine to have your advertisement displayed on Google's resources or the resources of its partners. The advertising budget determines the number of times your ad is displayed and the positions in the search results.
Price
| Works. | Price for the first month |
| - We analyze the website, product, and competitors; - depending on the business goals, we select the type of advertising campaigns; - define the target audience - create and set up a Google Ads account; - create and set up a Google Analytics account; - create and set up a Google Tag Manager account; - set up the Google Tag Manager - Google Analytics - Google Ads connection; - create events and goals, import goals (conversions) into your Google Ads account; - select a betting strategy; - We select keywords, negative keywords, and plan the budget; - create relevant text ads; - add all the necessary extensions; - launching campaigns in Google Ads; - constantly monitor the progress of the advertising campaign; - analyze and provide a report on the work done and the results of the advertising campaign; - make a plan-recommendation for the next month. | from 180 $ |
| Works. | Price for each subsequent month |
| - analyze the effectiveness of the campaign; - adjust rates and budget (if necessary); - change the betting strategy (if necessary); - select new keywords; - Analyze search queries and update the list of negative words; - edit text ads, create new ads (if necessary); - analyze and provide a monthly report on the work done and the results of the advertising campaign; - make a plan-recommendation for the next month. | from 120 $ |
| Direct costs | The price of direct costs |
| An advertising budget is the amount paid to Google to display ads | from 200 $ |
When ordering a service from 3 months - 1 month free of charge
Many people may think, "Why would I go to an agency if I can set up contextual advertising on my own, since Google Ads itself is free and freely available? I can save money on paying an advertising agency, right?"
Of course, you can set up contextual advertising yourself. But will this work be of high quality and will you be able to achieve the desired advertising goals without having the appropriate knowledge and skills? Will such an experiment turn out to be too expensive?
If you don't want to take risks and want to get a good result in the shortest possible time with a minimum budget, entrust the work of promoting your product through contextual advertising to the professionals of the DALI Marketing Center.
With us you will get:
- A team of certified, experienced professionals
- Full package of services for setting up contextual advertising
- Regular reports on the work done and the effectiveness of advertising campaigns
- An advertising strategy developed individually for your business
- Uninterrupted access to all accounts for independent monitoring of the situation
- Constant communication for any questions or clarifications
- Guarantee of achieving the set goals
How do we work?
- We analyze the website, the goods or services you provide, competitors, customers
- Depending on the business goals, we select the type of advertising campaigns:
● Search engine network
● Contextual media network
Shopping campaigns (Google Shopping)
Video advertising (YouTube advertising)
● Advertising of mobile applications
Discovery campaigns
● Local companies - We set up Google Analytics, namely goals and events, to enable further monitoring of the effectiveness of the website and advertising campaigns. Link Google Analytics to your Google Ads account and import goals (conversions)
- We collect semantics, i.e. we select keywords that best match the search queries that potential buyers may use to find your products or services. We select negative keywords to reduce costs for non-target audience
- We create relevant ads
- Launching advertising campaigns in Google Ads
- We monitor, analyze, and optimize advertising campaigns.
- We provide a report on the work done and the results of advertising campaigns.
Our goal is to make your business and your product known to as many potential customers as possible who will want to take advantage of your offers!
Order contextual advertising setup from us!