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Every second, users open Google to find the information, product or service they need. The tendency to buy goods or order services online is growing at a rapid pace.
Contextual advertising (Google Ads) is a Google service that can help you take your business to a higher level, namely:
- You can introduce your brand to many people who have not yet heard of your existence
- You can interest a large number of people in your product, tell them what useful and high-quality goods you offer or provide services
- You can find a large number of people who are already looking for the products or services you offer and are ready to buy them
- You can remind people who have already visited your website but have not ordered anything yet
- You can encourage people who have already ordered something from you to come back to you again
- You can find and attract people to visit your offline business by showing them all the necessary information about yourself and your product, providing a route on the map on how to get to you
Despite the enormous opportunities offered by contextual advertising, it also has disadvantages. The main one is paid advertising, which can be quite expensive. An important factor in pricing is the level of competition in a given niche. The more competition there is, the higher the cost per impression and, consequently, the higher the cost per click. In different regions, competition can vary significantly and the price accordingly. The more a region is covered by advertising, the bigger the budget it needs.
The price of Contextual advertising consists of two parts:
- Payment to an agency for professional creation, customization, launch, and monitoring of advertising campaigns.
- An advertising budget is the money you pay to the Google search engine to have your advertisement displayed on Google's resources or the resources of its partners. The advertising budget determines the number of ad impressions and the positions in the search results.
| Works. | Price for the first month |
| - analysis of the website, product, and competitors; -Depending on the business goals, we select the type of advertising campaigns; - define the target audience; - creating and setting up a Google Ads account; - creating and setting up a Google Analytics account; - Create and configure a Google Tag Manager account; - setting up the Google Tag Manager - Google Analytics - Google Ads connection - creating events and goals, importing goals (conversions) to your Google Ads account; - select a betting strategy; - selection of keywords, negative words and budget planning; - creating relevant text ads; - add all the necessary extensions; - launching a campaign in Google Ads; - constant monitoring of the advertising campaign; - analyze and report on the work done and the results of the advertising campaign; - make a plan-recommendation for the next month | from 180 $ |
| Works. | Price for each subsequent month |
| - analyze the effectiveness of the campaign; - adjust rates and budget (if necessary); - change the strategy for setting bets (if necessary); - selection of new keywords; - analyzing search queries and updating the list of negative words; - edit text ads, create new ads (if necessary); - analyze and provide a monthly report on the work done and the results of the advertising campaign; - We draw up a recommendation plan for the next month. | from 120 $ |
| Direct costs | Direct cost price |
| An advertising budget is the amount paid to Google for displaying ads | from 200 $ |
When ordering the service from 3 months, 1 month is free
Many people may think, "Why would I go to an agency if I can set up contextual advertising on my own, since Google Ads itself is free and freely available. Can I save money on paying an advertising agency?"
Of course, you can set up contextual advertising on your own, but will this work be of high quality and will you be able to achieve the desired advertising goals without the appropriate knowledge or skills? And won't such an experiment be too expensive?
If you do not want to take risks and want to get a good result in the shortest possible time with minimal budget, entrust the work of promoting your product through contextual advertising to a team of professionals from the DALI Marketing Center.
With us you will get:
- A team of certified, experienced professionals
- Full package of services for setting up contextual advertising
- Regular reports on the work done and the effectiveness of advertising campaigns
- An advertising strategy tailored to your business
- Uninterrupted access to all accounts for independent monitoring of the situation
- Constant communication for any questions or clarifications
- Guarantee of achieving the goals set
How do we work?
- Analyze the website, goods or services you provide, competitors, customers
- Depending on the business goals, we select the type of advertising campaigns:
- Search network
- Contextual media network
- Shopping campaigns (Google Shopping)
- Video advertising (YouTube advertising)
- Mobile app advertising
- Discovery companies
- Local companies
- We set up Google Analytics, namely goals and events, for further monitoring of the effectiveness of the website and advertising campaigns. Link Google Analytics to your Google Ads account and import goals (conversions)
- We collect semantics, i.e. we select keywords that best match the search queries that potential buyers may use to find your products or services. We select negative keywords to reduce the cost of reaching non-target audiences
- Create relevant ads
- Launching advertising campaigns in Google Ads
- We monitor, analyze and optimize advertising campaigns.
- We provide a report on the work done and the results of advertising campaigns.
Our goal is to make your business and your product known to as many potential customers as possible, who will make the most of your offers!
Order contextual advertising setup from us!