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SEO website promotion
The topic is quite extensive, so before we start discussing it, here's a little advertising ;) Our SEO agency specializes in the positioning of websites and online stores. Therefore, if you are interested in evaluating our work, click the button below, fill out a short brief, and we will provide you with a price for positioning within 24 hours.
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SEO (search engine optimization) - are all measures aimed at achieving the highest, free (organic) positions in the search engine. It is a constant process of striving for higher results in Google. As part of SEO, we perform actions in the code, optimize content, and take care of increasing customer awareness and website visibility on the Internet (for example, through professional link building).
Positioning is one of the most effective elements of online marketing. It allows you to generate valuable traffic from the Google search engine, and therefore provides new customers and can contribute to a real increase in profits. Almost every business owner who does not attract customers only through referrals or direct sales knows the power of this process. As it turns out, it's not enough to just post a company's offer on a website. It's important to carefully analyze the competition, positioning strategy, proper phrase selection, thoughtful and consistent SEO activities, placement and control of valuable internal and external links, and position monitoring - these and other factors contribute to the overall value of SEO.
SEO actions performed as part of positioning
The website positioning service evaluation includes an initial analysis of the website, industry and competition, as well as planning all the activities that will increase the website's visibility in Google search engines. As part of website positioning, a number of activities should be carried out at different levels. These are the works that are carried out on and off the website, and it is these measures that should be taken into account when determining how much it costs to position a store or website.
SEO audit
The first task that the agency should perform is an SEO audit of the hosted website. This document contains information about the current state of the domain. It presents the areas that need improvement and provides ideas for solving these errors. An SEO audit includes, among other things, data on website content, code weaknesses, indexing, mobility, UX, and many others. Each audit will be different, as each website is a completely different organism that can suffer from various diseases. Many tools are used to perform analytical activities.
Of course, the first thing to do is to go to the page, check the code, and see what happens after entering it: the link is on Google's website.
Preparation time for an audit can range from 2 to 4 hours for a small website and even several days for a large online store.
PHOTOS FROM THE AUDIT
What is the cost of website promotion and what influences the costs?
Domain history - This is one of the most important factors affecting the pricing of website positioning. New domains tend to require more work, and the effects are noticeable for a bit longer than in the case of long-standing domains.
Competition - large and strong competition in a particular area can extend the time required to achieve a goal. This is a natural big factor that significantly affects the costs. The price of website promotion depends on the quality of the competition. To get top 10, top 5 and finally top 3 and top 1 in competitive industries, we need to spend much more time than on niche services or products.
Quality of the website - Websites that are intuitive, fast, and visually appealing often require fewer SEO resources. As for websites that provide positive behavioral factors for Google, the results are visible much faster. We're talking about bounce rate, conversion rate, average time on site, and so on.
Number and competitiveness of keywords - has a key influence on the required load, which translates into the cost of positioning. We always strive for the best set of phrases, which we select together with the client based on competitive analysis, monthly search queries, and real opportunities.
Size and type of website - Of course, when determining the price of website positioning, we pay attention to the size of the website and the type of business. It is very important what type of website we are dealing with - whether it is a service website, an informational website or an online store. It is also important how many pages the website has, and in the case of an online store, the size of the assortment.
Scope of activities - To effectively position an online store on a global scale, you will need a larger budget than to promote a company operating in the local market.
PRICE
| SEO optimization and website promotion |
| Full seo - analysis and elimination of all shortcomings Connecting the Google Search Console Filling in robots.txt and sitemap.xml Semantic core Filling in the site's meta tags (title and description and alt image) Audit of external links Create terms of reference for articles with keywords Optimize page content for relevant queries Competitive analysis: + 5 links with DA / PA of at least 10 + 10 Crowd links |
| from 260 $/month + direct link acquisition costs |
Why is SEO worth the money?
1
You do not incur high SEO costs
2
You pay not for clicking on links, but for optimizing your page in Google
3
You sleep well, you will receive a monthly invoice for the amount agreed in the contract, without unexpected positioning costs.
What do you get?
A professional specialist
As a professional SEO agency, we focus on a dedicated consultant who will be in constant contact with you via email, phone, or video.
This way, you will avoid misunderstandings and know who you are calling;)
Quarterly reporting
Whether you like it or not, we will send you a detailed report every month. At any time, you have the opportunity to check whether we are managing your budget wisely.
Increase traffic
You should be prepared for this because we work with the best efficiency. From the moment you sign the contract, be prepared for an ROI of hundreds, sometimes even thousands%.
Creative marketing
Do you want to sell sand in the desert or trees in the forest?
Cool, with good marketing experience, you can even sell water in the middle of the ocean - seriously, do you want to try it?
Which optimization measures will be carried out once and which ones will be carried out cyclically?
Instead of asking for a price list to promote stores and websites, it's better to ask about the scope of your business. Cheap positioning often means a limited range of activities.
а) Technical optimization
Sometimes only technical optimization is carried out as part of positioning. It is worth knowing that technical optimization is carried out only once, at the beginning of cooperation. This can be a simple task if the website has been placed before and there are no errors that prevent further optimization. However, it can also take a long time if the website requires major technical changes.
б) Activities on the website
At this stage, the big challenge is to optimize the content and keyword richness of the page. It's worth finding out if the agency included the creation of new texts and publishing them on the website in the price of positioning. If the low price of the positioning offer is due to the fact that these actions will fall on you, you may not expect results - either because of a lack of time or because you lack the skills to write positioning texts.
c) Off-site activities
The third pillar of positioning is off-site optimization. It is worth asking what measures are included in the price. The variety and regularity of activities are important. Another important factor is the agency's experience in off-site optimization, which is associated with the risk of getting a filter. Also, these measures should not be the only ways to improve the visibility of your website.
г) Optimization of conversion
It's good if the cost of SEO website promotion includes activities that help increase sales. Positioning effectively improves website visibility and allows you to attract growing user traffic. However, this step does not always translate into sales. Conversion rate optimization, as well as work on the website's UX, allows you to take advantage of user traffic, remove all obstacles to conversion, and thus increase the effectiveness of positioning.
д) Content marketing
Product and category descriptions are not enough. In the later stages of positioning, it is a good practice to create longer, more substantive content for the guiding materials. Ask whether and to what extent the price of positioning with the agency you choose includes such activities. Take into account that sooner or later you will need valuable articles, so the initially low SEO price will still increase.
Out of all the above activities, remember that technical optimization is a one-time event, while all the others should be carried out cyclically. How often depends on the chosen strategy, but it's not enough to write texts in the first month of cooperation, so ask what will be implemented monthly, quarterly, etc.
Efficiency of online store positioning and SEO pricing
The cost of positioning an online store is also the result of focusing on getting conversions. Our work does not end with getting high positions in the top 10 of Google. The price of positioning for e-commerce has a crucial goal - to get as many conversions for your online store as possible, which requires work to optimize the conversion rate.
Thus, you pay not only for the positioning of the store, understood as the creation of high page positions in search results, but also for sales-oriented SEO. As a result, the monthly cost of positioning is returned in the form of revenue generated by users who have been referred to the store during the positioning process.
What's more, the number of conversions increases every month, even if you're still paying the same subscription. As a result, the cost per conversion decreases over time.