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Shopping campaigns (Google Shopping)
Google Shopping - is a service that is designed to promote the goods of both an online store and a regular store.
The main advantages of trading campaigns:
- You can get more promising leads because product information is displayed in the ads themselves. This helps potential customers make a decision while viewing the ad. This feature increases the likelihood of completing a purchase on the site.
- Shopping campaigns are aimed at retailers. They are quite convenient to manage and view your product range. You do not need to select keywords for product ads, because the system displays ads for relevant search queries using product attributes specified in the data feed in Merchant Center.
- You can reach twice as many users, because several of your product ads can be displayed at the same time, and in some cases, a product ad and a text ad at the same time.
- You can view the performance statistics of your ads at any level of detail.
There are two types of product ads:
- Product ads with product information generated from product data and sent to Merchant Center.
- Local assortment ads that contain product data and store assortment data sent to the Merchant Center account.
Product ads are placed on Google and other websites, they contain high-quality images, price, and information about the availability of goods.
Despite the fact that Merchant Center services, which are used to upload products with all the data, and Google Ads, which is used to create shopping campaigns, are free, you still need to pay for advertising.
The price for advertising on Google Shopping consists of two parts:
- Payment to the agency for setting up Google Merchant Center, creating customization, launching, and monitoring the effectiveness of advertising campaigns in Google Ads.
- An advertising budget is the money you pay to the Google search engine to have your advertisement displayed on Google's resources or the resources of its partners. The number of ad impressions and the positions in the search results depend on the advertising budget.
Price
| Works. | Price for the first month |
| - checking the website's readiness for the launch of a sales campaign; - register an account in Google Merchant Center; - confirmation of the website URL in Google Merchant Center; - creating a data feed and uploading it to Google Merchant Center; - linking Google Merchant Center to your Google Ads account; - creating and setting up a Google Analytics account and linking it to Google Ads; - creation and customization of a Google Ads campaign; - selection of a strategy for setting rates and budget planning; - creating a list of negative words; - formation of product groups; - launching a campaign in Google Ads; - constant monitoring of the trading campaign; - analyzing and reporting on the work done and the results of the trading campaign; - drawing up a plan-recommendation for the next month. | from 350 $ |
| Works. | Price for each subsequent month |
| - analyzing the effectiveness of the campaign; - adjusting the rate and budget (if necessary); - changing the strategy of betting (if necessary); - analyzing search queries and updating the list of negative keywords; - analyzing the effectiveness of the display of the goods themselves and taking appropriate actions to improve efficiency; - creating a Smart Shopping campaign (if necessary and with a sufficient number of conversions); - analyzing and reporting on the work done and the results of the trading campaign; - drawing up a plan-recommendation for the next month. | from 180 $ |
| Direct costs | The price of direct costs |
| An advertising budget is the amount paid to Google to display ads | from 300 $ |
| When ordering a service from 3 months - 1 month free of charge |
Shopping campaigns on Google Shopping are quite effective and can bring good results to businesses. Despite the convenient management of retail-oriented campaigns, many may have difficulty setting up such campaigns. This mainly concerns the stage of setting up Google Merchant Center and creating and uploading a data feed. This is due to the fact that Google Merchant Center has a number of clear requirements for both the site itself and the products that are uploaded using the feed. Failure to comply with these requirements may result in blocking products, feeds, and even your entire account. To avoid these problems, it is better to contact professionals right away.
DALI Marketing Center is a team of highly qualified specialists. Here you can order all the necessary settings for the successful promotion of your products in Google Shopping.
With us you will get:
- A team of certified, experienced professionals
- Full package of services for setting up product campaigns in Google Shopping
- Regular reports on the work done and the effectiveness of sales campaigns
- An advertising strategy developed individually for your business
- Uninterrupted access to all accounts for independent monitoring of the situation
- Constant communication for any questions or clarifications
- Guarantee of achieving the set goals
How do we work?
- We analyze the website and products you sell, competitors
- We check the site and products for compliance with Google Merchant Center requirements
- In case of non-compliance with the requirements of Google Merchant Center, we provide the necessary recommendations to bring the site into compliance with these requirements
- Register an account in Google Merchant Center and confirm the website URL
- Create a feed and upload it to Google Merchant Center
- Link Google Merchant Center to your Google Ads account
- Create and configure a Google Analytics account and link it to Google Ads
- Create and customize a Google Ads campaign
- We select a betting strategy and plan the budget
- Create a list of negative words to improve the quality of attracted leads
- Forming product groups
- Launching a campaign in Google Ads
- We constantly monitor the course of the trading campaign and optimize it
- We provide a report on the work done and the results of the trading campaign.
Our goal is for your products to be seen by a large number of potential buyers who would order them.
Order product advertising setup in Google Shopping from us!