Digital marketing is a reality that almost every business faces today, and so managers should at least be concerned that, according to researchers, most firms lack the skills needed to operate confidently in this area.

Digital marketing is perhaps the most flexible of business areas that can be fully to be fully allocated to a separate sector or industry. If more recently, the main factors in the production of production was driven by new technologies and cost reduction, today, sales directly depend on marketing.

Digital marketing has become extremely popular for small businesses. More than one-third (35%) of small businesses are more likely to invest in digital marketing than traditional marketing.

Today, digital marketing uses five digital channels:

1) the Internet and devices that provide access to it (computers, laptops, tablets, smartphones, etc;)

2) mobile devices;

3) local networks (Extranet, Intranet);

4) digital television;

5) interactive screens, POS terminals.

Social media and websites are the best digital channels for small businesses.

A modern and effective way of digital advertising is social networks (Facebook, Twitter, etc.). Indeed, where else can you find the consumer you are interested in so easily? And the number of users of such networks exceeds several tens, sometimes hundreds of millions. Another advantage is that users can be residents of other countries and even continents, which means that with proper planning and dissemination of your actions, digital marketing will help you reach a wide audience.

That's why we created a website http://dalistrategies.comwhere we developed a program for the recognition of your business on the Internet - dali_win.

What is it?

You do your business, and the dali_win program uses practical digital tools helps you grow it more efficiently, quickly, and affordably.

Digital tools dali_win:

- Google Adwords contextual advertising;

- retargeting - retargeting;

- mobile marketing;

- viral marketing;

- SMM (social media marketing) - social media marketing;

- SMO (social media optimization) - optimization for social networks;

- SEO (search engines optimization) - website optimization in search engines;

- SEM (search engine marketing) - search engine marketing.

The advantages of digital marketing are as follows:

1. Digital marketing allows you to reach both online and offline consumers who using tablets and mobile phones, playing games, downloading applications. This way, you can reach a wider audience without being limited to the Internet. to the Internet.

2. The ability to collect clear and detailed data. Almost all user actions in the in the digital environment are recorded by analytical systems. This allows you to make accurate conclusions about the effectiveness of various promotion channels, as well as to create an accurate portrait of the customer.

3. Flexible approach - digital marketing allows you to attract offline audiences to the online market, and vice versa. For example, using a QR code on a flyer, you can direct the user to the website. At the same time, an email newsletter can be used to invite subscribers to a seminar or another offline event.

In general, digital marketing includes three components:

- content (blog posts, articles, publications, research, e-books, copy sales pages, e-newsletters, social media campaigns, SEO);

- design (including photos and images for content, infographics, diagrams, photos, videos);

- statistics (analytics, key performance indicators, goals and objectives, conversion channels, customer LTV).

The developers of the of the dali_win program adhere to the following basic principles of digital advertising:

• Digital is not a channel, digital is a technology;
• People don't talk about advertising, they talk about what's interesting;
• Don't annoy people by imposing, involve them in something that will be really interesting to them;
• Don't make their participation difficult, do most of the work for them;
• Don't measure the results after the campaign is over, but rather evaluate the intermediate values in the process and work with them;
• And finally, don't be too serious... have fun.

Digital marketing - is the marketing of the future. The advantage of dali_win is that you can track the results of our joint efforts with incredible accuracy. This will make it easy to see which strategies are bringing profitable results and which ones require some refinement.

Dali_win does not focus on one specific niche, but touches on absolutely all areas of online advertising strategies.