Wondering how to build a brand and attract customers on Instagram? Without a thousand subscribers, without spending hours on Instagram. On your terms? Read on!

You can be sure that your client is on Instagram. But what to do to find it there?

As an online business owner, the question “What do you need to do to find customers on Instagram?” most would say have more subscribers. Someone else would say you should have great photos. We don’t deny that both good content and a large number of followers are important elements of your Instagram brand building strategy. However, the truth is that neither the number of subscribers nor the photos matter if you do not know how to take advantage of the opportunities that Instagram offers as a tool to attract customers. After all, business is making money.

So, you ask, if not the number of subscribers and how beautiful photos will allow you to attract customers to Instagram? Read on!

Define the ideal subscriber profile

Start by identifying the perfect subscriber profile to think about when creating your Instagram content. Who is your ideal observer? It’s just your customer! We will be completely honest with you – you should not create any content, especially content, the purpose of which is to help you sell if you do not yet know who this person and this person will demand from you. Your success depends on it.

You may be familiar with the concept of an ideal customer profile, Ideal Customer Avatar (abbreviation: ICA) in English. ICA represents the profile of your ideal client. This is a person who needs the goods or services you offer. This is a client you enjoy working with, and he appreciates your work. The perfect customer profile sounds good, right? In Instagram, the perfect customer profile is the perfect profile of subscribers.

“Ideal customer profile = ideal subscriber profile”

If you clearly define the profile of your ideal client, we promise you that any content you create will hit your head. Your subscribers will eat it with spoons!

If you clearly define the profile of your ideal client, we promise you that any content you create will hit your head. Your subscribers will eat it with spoons!

For example: if the profile of your ideal subscriber is a woman who loves jewelry, dreams of a luxurious life, a comfortable car and spends vacations in five-star hotels, your content, what you say and how you say will be completely different than a person. most willingly spends free time in nature, practices yoga, is interested in meditation and spends his holidays in a tent.

Build a brand

Once you understand who your subscriber is, think about what brand you want to be? Who are you, what do you want to give to your customers? Many companies focus on selling goods, forgetting that brands that help their customers succeed.

What does it mean to help customers? Answer their questions, inspire and motivate in the context of your proposal. If you are designing gardens, show that it does not have to be expensive. You are a photographer, show how the client can prepare for a session with you. If you are a coach, offer free training videos on Instagram. Everything that matters to your client and meets his needs, pain and dreams.

Post content regularly. Good content.

Post content to your Instagram feed not once a month, not once a week, but several times a week. Instagram is a relationship marketing platform. Your key task is to maintain good relationships with your subscribers. If you don’t appear on Instagram regularly, your followers will probably forget about you.

Publish valuable content for your ideal subscribers: teach, show what you do, what results, show what you do now and what your business looks like. Many people who are active on Instagram focus on quick ways to attract followers. Instead of the person for whom they maintain their profile. Focus on providing value to your current subscribers. Satisfied observers will be your ambassadors. They will share your content and recommend you to their real life friends.

Take time once a week to prepare a content package for the next week, schedule a publication in one of the free applications (Planoly or PLANN). As a busy person, you no longer need to think about content – it’s already waiting to be published.

It’s worth remembering that something you publish is content that matches your brand and offerings. For example, you shouldn’t create content about cute kittens if you sell courses online just because you know that cute kittens work well on Instagram. Find a way to create content that meets the needs of the perfect subscriber profile.

Yes, that’s right – you help others – in serving your business. Because it is the aid-oriented companies that sell the most.

Take care of the content that your client publishes

Many people post messages every day, hoping that thanks to the hashtags they contain, their potential customers will find their way to their profile. It is time consuming and much less effective than interacting with your customer’s content. My advice: post less and attract more! Imagine: if you attract at least 10 people to your profiles every day, in a month you will connect with 300 potential customers. That’s right!

Optimize your profile

Do you know the five second rule? This is what a potential Instagram observer (client) needs to judge you are the right person for him / her. If within these 5 seconds the person does not understand what you are offering and how you can help him, you will lose the chance to establish contact = sale.

When optimizing your profile, pay attention to the following elements:

Or does your resume express exactly what you offer?

Does your profile picture reflect what your brand does?

Does your username or account name reflect what your company does?

First of all, make sure your Instagram profile can be found in the Instagram search engine. For example, if someone is looking for an English teacher, if you use the keywords “English lessons” in the username or in the account name, you increase the chance that a potential client will find you through the Instagram search engine.

Add a call to action

One of the most important elements of a bio is a call to action. Include links in your resume by redirecting followers to the landing page. This can be a product page, your latest blog post, or a page where you can schedule a free consultation. Be very specific about what you want to offer your followers – and remember that you can only use one link – use it wisely!

For example, you can redirect a person to a landing page where they can download a free PDF in exchange for a newsletter subscription. People who subscribe to the newsletter are people to whom you can offer your products or services through the newsletter in the future.

Communicate in the comments, sell in the news

If you already have followers, followers will be “just” observers if you don’t sell anything. Then your Instagram activity can be compared to an expensive hobby.

Be sure to involve observers in the conversation. Conversation is the first step to selling.

Start by talking in the comments below the post, and then move it to private messages. It is in the news that the magic of selling through Instagram takes place!

Communicate in the comments, sell in the news

If you already have followers, followers will be “just” observers if you don’t sell anything. Then your Instagram activity can be compared to an expensive hobby.

Be sure to involve observers in the conversation. Conversation is the first step to selling.

Start by talking in the comments below the post, and then move it to private messages. It is in the news that the magic of selling through Instagram takes place!

The most interesting features that you can find in messages are voice and video message settings. We really like to use these options, because with the help of a short video we can answer customer questions or show what to offer.

Create an interesting Instagram story

Instagram Story is a place where you can build real relationships with your subscribers. Here they can hear your voice, hear what you are doing, and show you behind the scenes of your work.

Write down interesting Instagram stories to build relationships and start a conversation. The best way is to use interactive sticker options such as polls, question, quiz. Ask questions like – are you interested in my new blog, product reviews, are they interested in your offer or easy questions, such as which coffee they like best.