• If they talk about advertising – this is a bad advertisement; if they talk about a product – this is a good ad.

• Just make good advertising and customers will come.

• Leaders pay special attention and to their advertising too

• Marketing’s main rule is – create desire!

• You need to offer a solution, not technology (McDonalds does not advertise the grill)

• Do not fill ads with terms – the client should not feel like an idiot

• PR is like a restaurant, where food and also the atmosphere are important.

• Discounts on everything – this is the total price reduction on everything. Promote not all products, but specific products.

• There’s no need to do discounts too often – leave them a chance to enjoy your marketing

• In advertising you have to think not about yourself, but about customer needs