Digital rejection is a phenomenon that can affect not only individuals, but also companies. All businesses that do not use the Internet are in a situation of digital exclusion – the absence of social media profiles, a website, and even the absence of information about the hours of operation means that the business has no chance of development.

However, even using the Internet, we face another problem: well-known brands have more money and more resources at their disposal to carry out effective marketing campaigns. So, what can a small business do? How can they compete?

Use the opportunities

Messenger is a Facebook Messenger. Contrary to appearances, it is an ideal tool not only for private conversations, but also for marketing events. Users pay more and more attention to the possibility of communication with the company and expect questions and answers. Using Messenger, we can conveniently respond to customer messages, thereby making marketing more personal.

It is worth remembering that more and more people are looking for personal contact, especially when problems arise: when something is wrong with the shipment, with the product, or unexpected questions arise. Such doubts are better resolved in personal messages.

Messenger in customer service

Facebook gives us the ability to automate messages. What does it mean? That at the very beginning, the user communicates with the bot, which determines what the problem is. Then the employee sits down to actually solve it.

This system means that a human doesn’t have to spend time answering repetitive problems that are easy to solve because the bot can handle them on its own. The company is up-to-date with all the latest developments, and the client has a feeling of good care. Furthermore, being able to ask a question in a profile encourages contact, while having to send even an email discourages it. And the more doubts we dispel, the more successfully we sell the product.

Messenger for receiving contacts

Attracting new audiences to our brand is much easier if we target them with personalized content. Facebook offers to keep in touch in the form of individual messages, information about orders, promotions. In addition, Messenger can also display ads: this is a great way to announce the release of a new product or the delivery of something that the customer was planning to buy.

Thanks to such support, even small companies can use their potential and increase sales.