The uniqueness of social media is that they enable business to interact directly with consumers, without the special  action of traditional marketing technologies.

For example, if a company creates a page for their product (service) on social networks, users can post their comments, recommendations, reviews, ask questions, and interact with each other to discuss the company, brand, product or service on Facebook, YouTube, and Instagram. This is one of the most up-to-date and advanced methods of customer engagement.

What is social marketing?

The range of advertising opportunities in the industry is growing. After all, the main purpose of SMM is to use many technical tools that will send potential customers to a stationery store to support traditional sales.

The role of marketing in social media is growing both among small local businesses and large brands. With the increasing popularity of these events, advertising is becoming less intrusive. The big advantage of SMM is the ability to give the brand a “human” face and build relationships with existing and potential customers.

Marketing strategies vary depending on different social networks. The most popular sites where you can promote your business are:

• Facebook
• Instagram
• YouTube
• Snapchat,
• LinkedIn
• Pinterest.

Social media marketing and traditional marketing are the differences

Unlike traditional forms of advertising, SMM allows consumers to engage with the brand – this can be private conversation or public comment.

Social media marketing allows you to take advantage of the latest analytical capabilities. This makes it easier for businesses to understand their audience and optimize their advertising in terms of performance and return on investment. Experts believe that SMM is no longer a matter of choice, it should be a core element of any business strategy.

SMM development

With a population of over 7.5 billion people, up to 4.021 billion are currently using the Internet, and 3,196 of them are social media account users.

Not only did the total number of users increase. And of great importance to marketers is that SMM allows you to reach virtually all ages.

Social media marketing can complement other promotional activities, both online and offline.