• If there are too many rules, innovations disappear
• There should be only one manager for each subordinate
• Give the consumer the impression that something is always happening in the company, that it is alive

• It's easy to complicate, it's hard to simplify
• All communications should facilitate the sales process
• You will never solve a problem if you think like those who created it
• You need a strong team, because a mediocre team produces mediocre results
• Don't equate activity with productivity
• The strategy should be one that is easy and convenient to implement. Choose actions that are easy and fun for you
• You have to play to win

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