11 Facebook features for business.

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11 Facebook features for business.

1. Chatbots are an effective tool for business and customer communication.

The main thing is to provide the chatbot with a large set of customer data and prescribe conversation scenarios. And then, you can really share only useful and relevant information and thus strengthen relationships.

2. The cover is your business card.

Use the Facebook cover to advertise your business. Change your covers - if you have a special offer, tell us about it. Make a themed cover for a holiday, experiment with video. Don't forget about calls to action. Place the main information on the covers.

3. 3. Use Notes.

Facebook posts have a dynamic address. Therefore, if your goal is to draw attention to information and not lose it, you need to "pin" an important post or use the "Notes" function. Notes are well-structured and beautifully designed, pleasant to read, and they have a permanent address. If you sell posts in your group, make them informational.

4. 4. Collect contacts.

Make a contact collection form on your brand page: hydrogeneration on Facebook.

There is a special advertising format for collecting leads. The advantage of this format is an easy opportunity for advertisers to receive applications from users directly from the news feed. Such ads can be used to subscribe to a newsletter, sign up for a consultation, or pre-order. After clicking on the ad, the user first fills out a form in the Facebook app and then goes to the website.

6. 6. Live broadcasts.

Live broadcasts can also be accessed from your business page. You can do this regularly, and your page's followers will know that, for example, they can expect an interesting broadcast every Thursday. It's cheap and effective. Facebook raises broadcasts and shows them to more people than regular text + picture posts.

7. Reuse of content.

Bring up old posts. Generating content is a long and painstaking process. Your subscribers see about 5% of content in their feeds. Find the most successful post and reuse it. You can also update old posts.

8. 8. Thematic framework.

You can create interesting frames on Facebook dedicated to a particular event. They are used on profile photos and live streams. It's an unusual way to stand out.

9. Infographics for posts.

Collect interesting data about your product and make an infographic. There are special services for this, such as Easel.ly or Piktochart.

Create special content only for Facebook. Make your followers feel special. It can be special promotions, offers, stories, and usefulness that you share only on this platform. Make a branded "Facebook-only" note.

10. 10. Nice address.

Optimize the URL of your fan page, as it is easy to remember and looks great in emails, signatures, and contact information on your website. You can edit the address in the Information section. Add the new address of your brand page to your email signature, business cards, and personal pages of your company founders and top managers.

11. Attach an important publication at the top of the page.

Use the arrow in the right corner of the post to open the menu and select "Pin to top of page". You can change and update pinned posts.