1. There is no outdoor advertising in Sao Paulo. The mayor of the city decided to abolish banners and signboards in 2007. It was carried out within the framework of fighting against pollution program.

2. The most expensive commercial was created by Chanel. Its price was 33 million dollars, 3 million of which were given to Nicole Kidman, who starred in the clip.

3. Pharmaceutical companies spend much more money on advertising than on research. To outline, 24% of their revenues go to promotion and only 13% to research.

4. While creating the wathces commercial, the arrows on them always show either 10:10 or 8:20. First of all, it is done in order not to close the brand's name. Besides, arrows positioned in that way seem like a smile, so they can have a positive effect on a customer.

5. Marketers that promote food industry products are considered to be the most numerous group of advertisers.

6. The first billboard was created in the USA in 1990. Americans decided to set them on highways and central streets.

7. A 30-second commercial shown during the live broadcast of the NFL cup final game in the USA cost 3 million dollars.

8. Child actors that cast in "products for children" commercials are usually older than their target audience. Marketers do that for a specific purpose: older kids act as an example for younger ones.

9. The Egyptian papyrus is considered to be the first advertisement in written form (the first one informs about the slave sales). It is kept in the museum of London.

10. The launch of the Dove commercial "Evolution of Beauty" has become the first viral sensation in the history of marketing. Just after one night, the number of views was more than 1 million. The clip reveals the backstage life of the fashion industry.

11. The oldest advertisement carved on a stone column was found in the ruins of the Ancient Egyptian city of Memphis. The writing was engraved approximately in the year 500 B.C. and informed: "Here lives Minos from Cyprus, who is able to interpret dreams thanks to the gods for a fair money".

12. The first 468×60 banner appeared in an online magazine called "Hotwired" in 1994. Soon this size became the most popular for banners.

13. Up to 65 years a person watches approx. 2 million video clips.

14. To image the food in commercials in the best way, non-natural food is used. For example, some bottled beverages are created with detergents mixed with water, ice cubes are made of acryl (because it won't melt), meals are covered with special clear glue in order to make it look more appetizing.

15. Every year companies spend more than 500 billion dollars on advertising.