dali_win has collected a selection of interesting facts about advertising.
1.The Brazilian city of São Paulo has no outdoor advertising at all. The decision to get rid of banners and signs was made by the city mayor back in 2007 as part of a program to combat pollution in the city.
2. The world's most expensive advertisement was created by Chanel and cost it $33 million, of which $3 million went to Nicole Kidman, who played a role in this video.
![The world's most expensive advertisement was created by Chanel](http://dalistrategies.com/wp-content/uploads/2019/07/luchshie-reklamnie-kampanii-chanel-5-1838-11367.jpg.webp)
3.Pharmaceutical companies spend 2 times more on marketing and advertising than on research. 24% of sales revenue is spent on product promotion and only 13% on research.
4.When creating any wristwatch, the hands are always set to 10 hours 10 minutes or 8 hours 20 minutes. First of all, this is done so that the hands do not cover the brand name. In addition, such an arrangement of hands looks like a smile, thereby setting people in a positive mood.
5.The largest group of advertisers is marketers promoting food products.
6.The first advertising billboard was created in America in 1900. At the same time, Americans decided to place billboards along highways and main streets.
The 7.30-second commercial shown during the broadcast of the final game for the US NFL Super Bowl title cost $3 million.
8.Child actors who appear in advertising for children are usually older than their target audience. Advertisers intentionally cast older children to act as role models for younger children.
9.The first written advertisement is believed to be an Egyptian papyrus kept in London. The text on the papyrus announces the sale of a slave.
10.The release of Dove's "Evolution of Beauty" commercial became the first viral sensation in the history of modern advertising - in just one night, more than a million users watched the video, which exposes the behind-the-scenes life of the fashion industry.
11.The oldest advertisement carved on a stone pillar was found in the ruins of the ancient Egyptian city of Memphis. "Here I live, Minos from the island of Cyprus, endowed by the grace of the gods with the ability to interpret dreams for a very reasonable fee," reads the inscription, which was created 500 years before Christ.
12.The first advertising banner measuring 468 by 60 pixels appeared in the online magazine Hotwired on October 27, 1994. The reason for this particular size, which later became the most popular banner size, was very simple: this was the amount of free space left on the page after all the articles were posted, and the ad needed to fit in that space.
13. By the age of 65, each person watches about 2 million commercials.
14.To make food in advertising look appetizing, they use non-natural food during filming. For example, bubbles in drinks are created by adding detergent diluted with water to a glass; ice cubes are made of acrylic so that they do not melt during filming; food is poured with a special transparent glue to make it look appetizing.
15. Companies around the world spend more than $500 billion on advertising every year.
16.You have to be a very cool brand to get a tattoo in the form of your logo.
![You have to be a very cool brand to get a tattoo in the form of a logo for advertising.](http://dalistrategies.com/wp-content/uploads/2019/07/K6C-A6h6a0g.jpg.webp)
17.To motivate consumers to buy, advertisers appeal to people's psychological needs. Fear, sex, the instinct for self-preservation, self-esteem, and the lust for power were the most used.
18.There is a profession of food stylist. These people work on the appearance of food for advertising. For example, fried chicken for advertising is prepared in a special way. The skin of the bird is stretched and fixed with threads and needles. The carcass is stuffed with moistened paper towels. They not only make the chicken look voluminous, but also release steam when heated for effect. The chicken is fried only on the outside until the skin is ready. At the end, the dish is painted with golden brown paint.
19.There is guerrilla marketing. And an example of such "sharp" street advertising is an advertisement for underwear in New York. It is the following inscription on the sidewalk: "From here you can see that it looks like you need to buy new underwear."
20.After chewing gum commercials began to take two pads at a time, sales doubled because ordinary people began to do the same.
P.S. The best Super Bowl commercials of all time (videos): https://pikabu.ru/story/luchshaya_reklama_s_igryi_super_bowl_za_vsyo_vremya_3952922
We know how to make your advertising effective and valuable! Check it out here: https://dalistrategies.com/