Does content creation really take that long? Are there really any alternatives? Can we create new content all the time?

Today, DaliWin agency will tell you about three criteria that you need to follow to better communicate with readers.

Criterion for reuse

Do you know how many times we look for content we read on another blog? Why do we do this?

The reader can use your information more than once. Obviously, not all content will allow you to do this repeatedly. Let's look at the literature on social media promotion as an example. Every time Facebook and Instagram are updated, new literature comes out, and accordingly, the old one cannot be valid. Just like many SEO articles that change frequently.

But think about how powerful content can be if every reader finds it useful and usable many years later. This is not a feature that should be there, but our marketing strategy for several years.

How to write such content?

We know that all content should be relevant and up-to-date. But what exactly does this mean? No, we're not talking about articles like "10 things to do before you die", "100 books you should read", "The best mushroom pizza recipe", etc.

Such content actually resists time. These are articles that we can use to update our blog. How to do it?

We have developed the following criteria

• Revival of content. Writing diverse articles that can be updated every year gives the reader more information. Example. "Marketing strategy in 2020", "How to create social media marketing in 2019", "The best books on copywriting - 2018 edition", and so on.
• Creativity. Creating stories that aim to engage readers. After all, unique and powerful stories can leave a mark on their minds.
• Write motivational articles. They can stimulate readers and encourage them to take action. Content can be read in a few years.

Experience criterion

Now let's conduct an experiment: we don't think about what this content should look like, but we know exactly what we want to get as a result. We use Internet portals for two reasons: to find interesting information and to collect the necessary material about a particular person.

How to enrich the reader's experience?

Do you remember the basics of modern online communications?

• Follow the rules for writing articles.
• Draw readers' attention to the brand in writing.
• Think about the relationship between the reader and the author.

We also recommend using the following criteria

• Answer popular questions from your users. Learning to write a corporate blog essentially means learning to listen to your customers. In order to accept their requirements and create content that they really need.
• Solve problems. As we said before, we are looking for a solution. In a blog, companies should talk about the product, but in terms of a solution offering. Not even name it, although they should talk about the services you can provide to your customers.

Proximity criterion

Have you ever had the feeling that a particular text was addressed to you? We write to be closer to the reader's needs. This means that the article is for the reader, not for us.

In our opinion, it is the blog that is relevant. Ask us why. A blog better meets the criteria of modernity and the needs of the reader.

How do you create content that will be of interest to this particular reader?

We can identify three main criteria:

• Write eloquently. Every post and article should have a unique story. It can be your personal or professional story. What does this give us? A close connection that unites you and your readers.
• Create content exclusively for others. On social media, we share other people's posts. But how many times have we created content about our readers or customers, emphasizing their core qualities? Never, have we?
• Abandon the scientific style of writing. Why? Indeed, none of the readers is a professional in this field, and even if they were, writing style is important. It is the specific use of a system of language for a specific purpose in specific conditions and circumstances.

So, to make sure that an article or post has an active impact on the reader, we try to use the above criteria when writing them: reuse, experience, and proximity.