Client: above all else

According to 52% respondents, the primary goal of content marketing is to attract an audience. Indeed, any useful information shared by a blogger, activist, or marketer attracts the attention of a specific group of people. The key is to focus on your target audience and their preferences and desires. Content marketing is a rather creative field, and the use of humor or examples from famous movies can be a big plus.

Do you know that there are Game of Thrones fans among your audience? Use the famous phrase "Winter is coming" in one of your posts or mention one of the of the characters. Someone loves the classics? Quote the classics! The main thing is to please users and keep their attention.

There are different strategies for customer relations. We advise you to apply the following five actions in content marketing: listen, express, charge, support, and engage.

Feedback: feel free to express your opinion

You have to admit that before ordering a product or service, you, as an independent user, study reviews about it. For you, as well as for manufacturers, they are very important, as feedback is a kind of communication tool between customers and the brand. Ratings, long comments about why the light bulb doesn't work - all of this is taken into account.

DALI's tip: when you receive the product and you either 100% like it or don't like it at all, write about it on the website where you placed the order. You can also directly contact the company's support service if it is available in your country. If not, that's what content marketing is for: leave feedback in the comments under the company's posts!

Motivation: who to look up to

There's no doubt that if your content marketing topics are rather chaotic and doesn't meet your goals and user expectations, it's doomed to fail. Do you want to dilute the topics of posts on your page? Write a motivational post! Motivation will always be relevant, and everyone is looking for it. And on a subconscious level when presented effectively, users can perceive the brand as one that guides to new achievements.

An example is sports brands (Nike, Adidas). Sports is a rather complicated kind of activity, and the goal of brands in this regard is to prove that with them you will reach heights you have never even dreamed of!

Savings: just talking to each other

Social media are places that are called "flickr" in everyday life: scrolling through the posts, you can see what kind of "wars" can take place in the comments (most of them are political). At the level of content marketing, things are a bit simpler: commerce comes first. The goal of the brand is to present it to the audience with dignity as a brand that likes innovations, trends, and most importantly: caring. Study trends in the markets that people love and just communicate with them on a regular basis. because a simple message does not require a lot of effort and money.

Using different media channels is one of the principles of content marketing. To some extent, the audiences may differ. For example, Instagram is mostly used by young people. Facebook is more conservative, so it reaches a wider range of people. of people.