1. Likes in the morning - special offers in the evening 

Let's say your page lacks likes and you're thinking about where to get them. There is a simple solution - ask your users for them and make sure to give them an incentive to do so. 

This is exactly what the Subway restaurant chain did, offering its followers the following conditions: if a certain post gets 40,000 likes, the company will release a promotional code for an advertising campaign, the participants of which will have the opportunity to win free hamburgers for a year. 

Subway spent a minimum of effort on this post, and the effort that was spent paid off in full. The post received over 60,000 likes, over 800 comments, and over 1,500 reposts. This is a pretty good viral effect for one post. 

They asked for 40,000, but received much more 

So, if you have come up with a worthy promotional idea that you decide to promote with a post, remember several key points. 

Make your post aesthetically pleasing 

Take a look at the photo - tomatoes, meat and melted cheese wrapped in an equally appetizing rounded bun look delicious... Note that the hamburger in the picture has two types of meat - beef and chicken. Thus, Subway demonstrates two main gastronomic preferences of its customers. Remember - a promotional photo should attract the consumer. 

Write your offer directly on the image 

People scroll through their Facebook news feeds and don't always read the texts in the posts themselves. Therefore, write a sentence in capital letters at the top of the image. This will help attract those users who are used to not paying attention to the text. 

Don't be afraid to ask for something! To do this, create an attractive and clear call to action! 

2. More retro! 

People love things that are somehow connected to their youth. Nostalgic users are more likely to view photos, participate in polls, and do other things that are associated with various pleasant memories. Thanks to such users, YouTube videos with music videos from the 80s and 90s are receiving traffic and comments today. 

It was for the retro connoisseurs that the Gatorade beverage manufacturer visualized the chronology of the change in the shape of its bottles. The hashtag was developed specifically for this audience.#TransformationTuesday. Knowing when the first Gatorade bottle appeared and what shape it was can come in handy at the most unexpected times. For example, when sitting in a cafe with your friends, you can always casually mention that the first such drink was released in 1965. Gatorade showed how the bottles of the drink have changed, which caused interaction from users 

If you decide to resort to visual storytelling and present the story of a product or brand, keep these things in mind. 

Choose carefully 

If you're showing the evolution of your product, choose the most iconic moments of this process. In a moment, Gatorade shows different bottle designs. This reminds the consumer of the variety of products and the wide choice. 

Everything should match each other 

Gatorade shows the development of its product within the framework of one flavor - lemon-lime, as if "coloring" the company's history into it. It should be noted that the bottles are lined up in height, showing that the average height of the container has always remained at approximately the same level. 

Create and use your own hashtag (or meme) 

#ThrowbackThursday - is a popular hashtag under which various companies and users post photos "from the past." As for Gatorade, the company has created its own hashtag on Facebook, similar to this one. # TransformationTuesday . Example of a post with a hashtag #ThrowbackThursday by LLBean. The popularity of such posts is higher than that of regular news articles. 

3. Rest is our everything 

If you really want to offer your Facebook followers something fun and relaxing, then give them pictures with relevant content. And they shouldn't have any people in them! Such bright messages work great, and in some cases, you don't even need to talk about the product in them. 

Hollister, a beachwear company, used this principle to create a post. This photo does not promote the brand, but rather develops the customer experience. 

The post with the image of the beach received over 32,000 likes, over 300 comments, and about 500 shares. 

But there are no Hollister clothes in the picture! Hollister sells beachwear. And develops relationships with customers 

Here are a few things to keep in mind when using this tactic.

 Ask customers open-ended questions 

Questions will help you get comments from users, which is a much more valuable "currency" than likes. Ask, for example, "What does spring vacation mean to you?" Most people will definitely remember some vacation-related story and will be happy to share it. 

Let the image "breathe" 

The central object in the example image is the beach. It literally beckons you to the sun and warm sand. There are such obligatory things as a lifeguard tower, hotels and palm trees. The Hollister logo is displayed on a large sandy expanse. This creates a whole aura. An example of a "breathing" image from Nike Golf 

Brevity is the sister of talent. 

Place a simple text on a picture.

Good things are often combined, for example, "Hot Sun, Warm Sand. Spring vacation". Potential buyers may not be on vacation at the moment, but they are clearly nostalgic for their last vacation or dreaming of a planned trip to a resort. So use a few short and pithy phrases to convey pleasant moments. In short, remember that not every post you make has to be about your product. Take time to be creative! 

4. Always be in the know 

Something is always happening in the world, from sports competitions to reality shows. Use the "stolen news" tactic - link a popular event to the brand you are advertising. 

At the end of one of the seasons of American Idol, AT&T asked viewers which contestant they voted for. The post received over 26,500 likes, over 1,000 shares, and over 15,000 comments.