Show this article to your marketer if you notice that your advertising budget is going down the drain. Better yet, of course, do it in advance.
With these methods, you can get results even with a small amount of money.

Retargeting visitors and customers

We all know that it takes more money to acquire a new customer than to return an old one. Here are some tips on how to use retargeting to get old customers back:

• It is important to segment users
• Develop a separate campaign for each group
• for Google +Facebook + Instagram, you can make specialized messages with discount offers and keep these campaigns separate from other advertising campaigns.

Example: For B2B, one way to increase conversion is to create mid-funnel remarketing campaigns for targeted customers who did not convert to deals.

Precise keywords and negative keywords

• Search query reports should be used to the maximum extent possible.
• Keep track of bad matches
• Keep track of new keys that work better
• Track undefined keywords that may attract untargeted clicks

Allocate funds to areas that work most efficiently.

• Geography.
• Device.
• Time of day and day of week
• Audience.
• Family income
• Demographics (age and gender)

For example: in the B2B niche, conversion drops on weekends. Just don't advertise on Saturday and Sunday to save money. You can also set up targeting by various indicators, including device model, display schedule by time and day of the week, and income level.

Adjustment for geotargeting

This will also allow you not to capture the entire audience and get untargeted clicks, but to concentrate on the place where your potential customers are concentrated, for example, if you know what neighborhood or even residential complex they live in.

Using Look alike targeting

Look alike is a type of behavioral targeting that shows advertising materials to users who are similar to the current audience of a website in terms of behavioral characteristics. Based on the analysis of the data obtained, patterns are formed to search for the audience.

The idea of targeting is simple: A target audience with specific interests and needs can be identified by similar online behavior - performing certain targeted actions, visiting certain pages, or, conversely, leaving the site.

For example: customize to similar people who have already made purchases on your site, or left requests, etc.
This is exactly the case when you need to attract more customers, but you don't have the money to do so.

If this doesn't help, try using the unique technique of "magic pendulum", which often works, but only for a short period of time

Another option is to sign up for a consultation with us.
We keep track of every penny in your advertising budget. We hold regular consultations.