What should you be prepared for? What do you need to do to successfully sell your info products on Instagram?

Develop a personal brand and sell as a person, not as a company.

A personal brand works best on Instagram; people trust people, watch people, consult people, and want to buy from people more than from faceless commercial accounts. Use this to your advantage - develop a personal brand, and you'll be able to sell completely different products, test niches, and monetize your expertise in a cool way.

Create high-quality and attractive visuals, conduct photo shoots.

Of course, it's no secret that goods are sold using photos and videos, while services and courses are sold primarily through text. Since it's impossible to evaluate a person's expertise from a photo alone, you need to read their posts and look at their cases. But this doesn't mean that you should ignore the general appearance of the feed. Instagram is primarily a visual social network, and you can't escape the fact that the audience will be more willing to like more beautiful photos. Beautiful, colorful profiles will have higher follower engagement, and this will 100% affect sales.

Communicate with the audience, tell them about yourself.

If you attract both as an expert and as an interesting charismatic personality, you have a successful business in your pocket. The trick is that if you actively communicate and establish a regular, trusting dialog with your subscribers, they will recommend you among all the experts in your field to their friends and acquaintances. Even if your subscribers don't buy anything from you, they will bring your target audience to you for free if you keep in touch and frequently appear in their feeds and shares. Psychologically, when a person sees you often (especially your face), they subconsciously get used to you, and you seem to become part of their environment. Who will your subscriber Masha remember if her friend suddenly tells her that she wants to take a course in psychology? And you are just telling Masha about your work, about interesting situations from your practice, showing her testimonials from satisfied clients... and suddenly you announce that you have launched a course!

Create a content plan and post regularly.

If you disappear from the feed for a long time or appear on a social network once a week, it's no wonder that your statistics will drop, your audience will start to forget about you, and you'll be interrupted only by occasional sales. But don't. If you decide to run Instagram, run it. See it through to the end. Regularly appear in the story and post one post every day.

Conduct live broadcasts.

Live streaming is a great way to get closer to your audience, talk about your product, and even sell training places. It's like an alternative to a webinar, only free. Start live streaming on interesting topics at least once a week and you will see a positive response.

⠀Move forward!

To get people to subscribe and buy your products, you need to show yourself. The most effective methods of promotion nowadays are marathons, blogger advertising, and targeted advertising. Use them, make a plan for promoting your account, see what works best for you, and your efforts will quickly pay off.