Today I'm going to tell you about 6 marketing tools from Google for small businesses.

Google My Business.

This is a tool that allows you to track the presence of a company in various Google services, including search and maps.

The service supports entering the following information: name, address and phone number, business hours, website, and other information, that can make you stand out from your competitors.

You can post various updates and special offers directly in the company information, attract new users with product photos and even respond to reviews.

Google Alerts.

People tend to trust the recommendations of their peers, so it's a good idea to keep track of what's being said about you online. The Google Alerts service will help you to make this Google Alerts can help you with this task.

Enter the name of your organization and the service will notify you you by email whenever your company is mentioned online. You can also set up notifications about products, competitors, industry trends, etc. This marketing tool allows you to monitor your reputation and respond to customer reviews in real time.

Google Ads.

It shows your ad to potential buyers when they are searching for products similar to yours on the Internet, and you pay only for clicking on the link. In addition, with text or video ads, you can choose to advertise locally, regionally, or globally.

Google Keyword Planner.

This service allows you to easily find effective The tool suggests keyword ideas for your company's website, blog posts, and even AdWords advertising campaigns (you'll need an AdWords account to use it, but it's free). you need an AdWords account, but the service itself is free).

Google Analytics.

A company's website is the key to marketing success. However. it's not enough to just create a website, you need to know how well it works: how many visitors per day, where they come from, what sections they visit, and how much time they spend on the site. If possible, it's also a good idea to categorize visitors by demographics and interests.

Google Analytics, the most widely used platform for online data analysis, can do all this and more. The data it provides will allow you to better understand your website visitors and increase traffic. This marketing tool is a must-have for any small business, as it gives you access to all the data you need to optimize your online marketing.

Google Trends.

This service shows the frequency of certain search queries and their distribution across different regions. In addition, it can be used to used to generate new content ideas and to search for keywords with Keyword Planner.