Provide promotion to others: even if you feel like you're "choking" at the thought of having to take your hat off to a competitor, remember that social media promotion is symbiotic. Selflessly helping other people strengthens your credibility.

Stick to your topic! If you have a business audience, keep photos of kittens and puppies to a minimum, and send emojis only to close friends.

Carefully select content that connects with your audience (whether it's photos or your product).

Tell your stories! Success stories are a favorite read. These can also be stories of those who have benefited from your activities.

Create a relationship of trust. Post personal posts from time to time because they add humanity to your brand.

Stop thinking that everyone owes you, no one has to follow you (or listen to you). You need to communicate amicably with your audience, with your like-minded people, engaging them in conversations and comments.