Running an Instagram account is not an open-hearted operation, but it's still worth avoiding the most common mistakes that prevent your account from growing the way you'd like it to. Don't worry, everyone was a beginner on Instagram once! Learn the most popular mistakes, eliminate them, and build a big following step by step!

1. Do not post hashtags in your comments!

This topic is making Instagram creators red hot. Why is it better to put hashtags in the content of a post rather than in the comments? If you don't know what's going on, it's about... ranges. Hashtags posted in the content of a post allow you to reach 1.5% more people. However, if you prefer to go for aesthetics, there's really nothing to stop you from posting hashtags in the comments.

2. Don't create content just for the sake of it!

Creating content "just for fun" will only work from time to time and only if you know your followers and childhood friends well. However, we strongly recommend that you to create a well-designed a content strategy that will allow you to provide your followers with useful, regularly published content on topics of particular interest to them. Don't leave things up to chance - people like to know what to expect.

3. Avoid monotonous content!

Pay attention to variety of content. There are areas where there is never a shortage of topics to publish, and there are also areas where the amount of information that can be shared is limited. What to do in this situation? Recycle the content. However, remember that the updated content should be presented in an interesting way. If you used to outline a topic in the form of an infographic, you can now present the same topic in the form of a video or InstaStory.

4. Don't just use InstaStories to share your posts!

InstaStories.  a great tool for deepening your relationship with your subscribers! Don't be dismissive of it - use it to close the distance, for example, by showing a behind-the-scenes look at how your business is run! In addition, a little bit of private (within reason, of course), engaging content (the ability to ask questions, polls, quizzes), answers to frequently asked questions, and a series of... interesting content on InstaStories is ready! When posting "conversational" stories, be sure to add subtitles for people who are deaf or those who simply cannot watch with sound.

5. Do not underestimate the problem of visual consistency!

You may resent this fact, but people pay attention not only to the merits of the content, but also to visual aspects. For this reason, it's worth making a little effort to take care of the aesthetic layer of the posts you prepare. Choose one palette of colors and textures, do not mix filters/presets. Visual consistency reduces the chaos on the profile, allowing the recipient to avoid feeling overwhelmed and tired from the number of different stimuli.

6. Don't just focus on algorithms!

If you get offended by algorithms and magic shadow bans, it won't do much good. It's much better to direct the energy spent in this way to improving your content. See if you can improve anything in the content of your posts, the visual layer. Be sure to use various forms of communication. Instagram gives you something to brag about! Try, improve, be consistent, don't do what you can't do!

7. Do not participate in follow4follow!

This is a follower technique where you follow someone else's account in the hope that the author will repay you. The catch is that after a while, you stop following that account, hoping that the other party won't notice and do the same. First, there are bans on over-following accounts, and you can wait for a permanent ban. Secondly, people are already allergic to it and can report your account. And yes, you can also get banned. And besides, using this method is simply not fair in the world.