Do you want to effectively create a brand image and sell through social media channels? A well-thought-out strategy is the basis of your actions.

Are you setting up advertising campaigns, but your activity remains invisible to users? Take a look at where the reason might be.

What can't be promoted on Facebook?

Facebook collects information about hundreds of millions of its users - their characteristics, preferences, and behavior. By using Facebook AdsYou will have access to this knowledge. We assure you that there are ways to use it effectively. It's a great opportunity for you to get to know your audience better and target your message to specific groups. As a result, your ads will bring maximum results.

Advertising on Facebook - what do you need to know?

Facebook regularly reduces organic reach, so investing in paid reach is very important. How does it work? You've probably seen the "Promote Post" option in your account. This is the basic option, but it is... the least effective. If you want to professionally manage your own promotion Advertising manager is your go-to tool. With it, you can create ads and campaigns on Facebook, Messenger, Instagram, and Audience Network, which you can then track, modify, and verify.

Effective advertising on Facebook

What does it take to create a campaign that delivers the results you expect? First, set your own data based on the data Facebook provides you with target audience. Then prepare attractive and engaging promotional material to go with it. You can choose from various formatsphotos, videos, stories, ads in Messenger, carousel, slideshows, collectible and demonstration ads. The next step is to install assignment, budget і schedule activities.

What are the main goals of a Facebook Ads campaign?

• Encourage people to like this page
• Increase website activity
• Creating a content area
• Promote programs, events and offers
• Obtaining lists of potential customers

Have you set up your campaign in stages, but your Facebook ads are not available? Sometimes it happens that something goes wrong. Then what?

Why is my Facebook ad not showing up?

1. The ad is not approved

The verification takes approximately 24 hours. This delays the activity of advertising. Facebook rejects those whose algorithm is incorrect or too complex, and therefore impossible to implement. If your ad is not approved, you will receive an email with information and reasons. Remember that you can edit any violations and then resubmit the post for approval. Modification is not possible or you think your ad was unfairly rejected? Ask verification.

2. Advertising does not meet the standards

Facebook only promotes content that complies with its policies and clearly states what it does not tolerate. Your ads must meet the necessary criteria. To avoid getting blocked, see list that cannot be promoted on Facebook. Also, make sure you base your ad on a message that doesn't violate standards community. You may have made another mistake and promoted covered content limitations. In this case, you will need additional approval for your ad.

3. You have reached the spending limit

Paid coverage requires a budget. If you have already reached your spending limit, Facebook will not show your ads. If you simply increase it, your marketing activities will start working again. Remember that only account administrators can set them limits.

4. 4. The campaign is inactive

Each campaign has a strictly planned duration. Perhaps your ad is not showing because you simply set the dates incorrectly? If you want to start broadcasting at a specific time, just change the schedule. The problem is solved!

5. Incorrect conversion optimization

You're probably wondering what a conversion is. It is the activity of website visitors - transactions, signups, adding an item to the cart, or displaying a link. What will ad conversion do for you? It will encourage people to visit your website and encourage them to interact with it, for example, for the purpose of shopping. An analytical tool is used to accomplish this task Facebook Pixel you need to record a certain number of conversions on the page. Thanks to them, he will know who buys and who does not. Only then will the ad be active. If it doesn't work, change the optimization, for example, from focusing on traffic to adding a product to the cart. Only then will Pixel get the necessary data and then position your ad better.

6. Targeting is too complicated

When it is very narrow you will determine from your target group, you will take away Facebook's room for maneuver, and, for example, the range estimated at 100,000 views will be halved or the ad will not be displayed at all. What should you do in this case? All you need to do is change the amount of data of the target group of this advertisement, for example, increase the scope of their interests or the area where your materials should be promoted. This will allow Facebook to work freely and reach your customers.

7. 7. Incorrect content

If you want Facebook to accept your posts, make sure you are grammatically and punctually correct. Write tactfully and without profanity. Also, keep in mind that Facebook rejects ads whose options do not work properly. Sometimes it's enough to check that the link and the page you're referring to are working properly.

Summary

Ads are stories that promote your products and services on Facebook. Remember that knowing about them in theory is not enough. Let the principle that guides your actions be a test of different solutions. Sometimes it's worth taking risks to learn something new and achieve unexpected results.

Do you prefer not to take risks or do you prefer faster results? Tell us about it.