One of the most frequently asked questions today is "Is it worth having a website"? "Why is it worth having a website". In this and subsequent articles we will try to answer this question.

If people ask us whether it is worth creating a website for a company, our answer is "Of course it is," because to be able to compete in the modern world, we must exist on the Internet.

1. 1. A website is the best form of advertising

There is no more effective advertising than advertising on the Internet. In the case of traditional forms of advertising, such as postcards, TV or print ads, we are limited by the amount of information we have. Usually, this is a limitation in the number of issues or the amount of text, but in the case of a website, we can create many subpages without restrictions. Thanks to this, the possibilities of the site are much greater, which translates into profit from advertising your company.

2. A professionally designed website inspires customer confidence

A website allows you to introduce yourself to consumers so that they can get to know your company and convince them that you are worth doing business with. Today, everyone evaluates a company based on how its website looks: if it is bad and sloppy, consumers perceive your company as less reliable and unattractive. Therefore, it is worth investing part of your budget in creating a professional website so that you don't have to worry about losing customers because of the way you presented yourself.

3. We will find your site

The days of phone books or printed company catalogs are a thing of the past. If we are looking for something, we enter a phrase in Google and within 2 seconds we get an answer to the question we are interested in, and we do not move on to another one. Of course, having a website is not enough. It also needs to be accelerated so that it works efficiently and doesn't scare away future customers. Remember that website content should be optimized for SEO, as many factors affect positioning in the Google browser.

4. 4. Investment in the future

A website is one of the many things you pay for once and then update and adapt to current trends.

As for the positioning of the website, the sooner it is created, the better, because this will help us to take our position in the market and our competitors will not have any chances. It is also worth paying attention to the site's seniority. It has a big impact on its place in the overall ranking.

5. The site automates part of the human work

With a page like FAQ, we can list the most frequently asked questions from customers, such as a question about your service. This will save you time answering emails or hundreds of phone calls. In addition, you can create a script on your website that will allow every visitor to your site to, for example, book an overnight stay at your hotel or make an appointment for a consultation. External systems will also allow users to place orders, download documents, or make online payments. As a result, your business pays for you, even when you sleep!

6. Works 24/7/365

By automating many things, we can make your website take on a life of its own. The site can work all year round without a break for sleep. So it doesn't matter if we work on the local or international market. Our website will advertise us all over the world at any time.

7. You can find out who exactly visits your website

By adding tracking codes to your website, you can find out how many users visit your website, what source they came from, what phrase they used to get to your website, how long they spent on the website, or what page they left after viewing, for example. These codes contain all the demographic data of your potential customer, such as gender, age, or the location from which they accessed your website. Thanks to this, you can find out what you need to improve on your website or what you should change on it.

If you don't have a website, expect competitors.