1. Objective.

Your brand purpose is about understanding why and for what you wake up every morning and do your job. Profit is important for every business, but remember how much you admire brands that strive for high goals. For example, like IKEA: the goal of this company is not just to sell furniture, but to create a better life and comfort in your home. This attracts customers and guarantees sales.

2. 2.

You need to avoid things that don't belong to your brand or can't reinforce it.
Your messages should be consistent and in line with your overall promotion strategy. This is how your brand will be recognized. And this will have a positive impact on the number of loyal customers.
A vivid example of a great sequence is Coca-Cola

3. Emotions.

People on 86% are driven by emotions! How else can you explain the actions of a person who paid thousands of dollars more for a Harley Davidson? But why?
Harley Davidson uses emotional branding. They have given their customers the opportunity to feel part of a large community. They have created something more than just a gathering of motorcyclists. Use emotional triggers to strengthen your relationship with your customers and foster their loyalty.

4. 4. Flexibility

You have to be flexible to stay on top of things.
Consistency creates a standard for your brand. And flexibility allows you to make adjustments that generate interest and differentiate you from your competitors.
A great example is Old Spice. Realizing that they needed to do something to maintain their place in the market, they reformatted their brand to suit a new target audience. Does your product have something that has never stood out before? Use it to get new customers. And remind your old customers why they love you.

5. Employee engagement

It is very important that your employees have a good understanding of how they should communicate with your customers when representing the brand.

6. 6.

If you already have people who love you, your work, and your brand, reward them for it.
If you promote the loyalty of these people in the early stages, it will bring you more customers back. Consequently, your profits will also grow.
Sometimes, all you have to do is say thank you.

7. Awareness of competitors' strategies

Which competitors' tactics work? And which ones are unsuccessful?
If you are aware of what is happening with your competitors, you will not allow them to dictate terms.