How do you get comments to appear on a page? Let's see what big brands are doing (and whether you can borrow their ideas for your projects).

Answer with one sticker. KFC engages in a very simple way: it asks the target audience a question and offers to answer it with one sticker. Or you can ask for an answer with a gif;)

I need your advice! A trick Teremko's SMM specialists use is to ask subscribers for help: to recommend the best option, give advice, share their own experience. Most people really love to give advice - why not use it to engage?

Guess the word. An attentive reader will notice that the post also sells: all the styles are illustrated with photos of Hoff products. It's a good example of how you can link brand topics and surveys.