You want to entrust the company's advertising budget to a proven specialist. We will tell you how to distinguish a competent targetologist from others in this article.
A good targetologist does not guarantee.
Until you discuss the details and implement a test advertising campaign, you will not hear the exact cost per click and lead. The targetologist does NOT promise a 100% result for the first 2 weeks with a cost per click of 5 hryvnias. And if he promises, you have a bad targetologist. The approximate cost and timing will be announced by a specialist with experience in similar projects. A competent specialist does not know how much money is needed for his work until he looks into the specifics of the business.
Experienced targetologist
A professional has something to boast about. You will see reviews, cases and portfolio of the specialist. Ask about the main points of the implemented advertising campaigns. The promise not to disclose information is shortened by the story, but the general points will be voiced. Job reviews can be found on the website of the targetologist or in the BK group (if any), in thematic communities and on the websites of freelancers.

Correct advertising settings
For effective advertising, the target audience is divided into segments with a step of at least 5 years. This makes it easier to analyze the results and determine which group gives the best response. Each age has its own recruitment strategy. As a result, it becomes clear which audience is optimal in terms of price-quality. For Facebook and Instagram, CAs are shared in one ad cabinet.
Questions to the business owner
The targetologist will ask about the sales scheme of the product, the target audience, the landing page, or the website. Analyze past advertising campaigns and work with customers, as well as suggest measures to optimize the sales chain. The contractor asks more questions than the client.
Advertising office
Access to the advertising room should be not only for the targetologist. If access is closed to colleagues, the specialist can hide the real cost of the advertising campaign or attract untargeted traffic at a low cost.