Usually, when a person hears about social media promotion, unimaginable numbers with zeros pop up in their head - the advertising budget and the amount that SMM specialists will charge for promotion.

Of course, implementing automated funnels in your business, setting up and organizing targeted advertising, and SEO optimization cost money.

However, there are also free methods of promotion that will cost you almost nothing, but will bring results.

We will tell you about the ways to get free traffic on social networks.

SMART FEED OR ORGANIC POST REACH

Readers do much more for promotion than you can see. Each comment, share, repost affects the reach, promoting posts to the tops and recommendations, bringing them above competitors' posts. To use this type of promotion, you need to increase the involvement of followers in the life of your account.

To do this, give preference to video content, use stories, and encourage people to take action. Create posts or stories in the form of a series, starting the story in one and offering subscribers to vote to see the continuation.

Did you know that Instagram, for example, shows posts to those with whom you have a dialog in Direct?

It is logical that the more subscribers you communicate with, the more people will see the post, and the more its reach will increase.

Hashtag

Hashtags used to be used by everyone. Today it is not relevant.

But don't think that #s have lost their relevance. You just need to use them wisely. Properly selected hashtags will help bring posts to the top of publications on the topic.

We recommend using:

Branded hashtags.

If you are building a brand, or vice versa, if it is already established, and people will be looking for not just your product, but your company, you should use branded hashtags.

Industry hashtag.

They are well indexed in search because people looking for information on this topic prefer to use them.

Location hashtag.

If you have a flower shop in Kyiv, use the hashtags # flowerskiiev, # roseskiiev, etc.

These hashtags help you to appear in the search results by geolocation, and this also begins to bring new guests to your profile, in fact, potential customers.

Hashtags should be chosen wisely: the coffee hashtag will be displayed in the feed among hundreds of thousands of similar publications.

Try to use more targeted hashtags according to the needs of your target audience, for example, # kawazo.

And most importantly, not a lot.

Maximum 8-10 grids. Ideally, 3.