People react very strongly to free offers. They are not interested in usefulness, logic, or relevance. They are only interested in the fact that it is free. The word trigger is straightforward.

For example. imagine that someone offers you a "good" candy for 10 rubles and a "not good" candy for 1 ruble. Which one would you choose? Most likely the "good" one. However, what happens if the "not so good" candy costs 0 rubles and 0 kopecks?

In this case, the demand this situation, demand increases dramatically. You may not be interested in this as a person interested in marketing, but millions of others are. as a person interested in marketing, but it works perfectly for millions of others. it works perfectly for millions of others.

В experiments on a wide variety of product categories, zero price has proven to be much more powerful than a fivefold price reduction. People perceive the value of a free products as something more than just a product. Get something for free - is in some ways an achievement for a man who likes to brag about likes to brag about.

But as you can imagine, companies and brands are not exactly interested in the prospect of giving away their products for free. free of charge is not very interesting for companies and brands. Therefore, a free product is always is always a companion to a paid product.

This effect gets its This effect was named after a recent experiment conducted in the travel app Expedia.

The participants were offered a weekend in Valencia. They had a choice: the four-star Hotel Meliá and the three-star Ibañez.

Initially participants were initially inclined to the first option, but when their attention was drawn to the the free breakfast offered by the three-star hotel, their decision changed.

Even even if the cost of breakfast at the Ibañez Hotel was, say, 2 euros, people continued to to continue to lean toward the four-star. But as soon as breakfast became free, the desire to stay at Meliá immediately disappeared.

The cognitive part of this effect is that when you receive something "for free"people experience strong positive feelings - they feel like winners of the competition. Marathon runners. Fighters. They feel like achievers. And selling them this feeling is a good thing.

This hidden desire to win is cleverly manipulated by marketers, generating huge profits for companies. huge profits. Take note of this "free breakfast" as well. After all, in the the end of the day, the 21st century consumer is no longer surprised by discounts.

Meanwhile, marketing center "DALI" reminds you of the free express analysis of your pages in social networks – ALL for you to be the first.