Online advertising and its promotion is increasingly being used by many people as a relatively cheap form of marketing. This popularity can be explained by many advantages, such as simplicity, a wide range of options, and efficiency. These are not the only advantages of attracting advertisers to the web.
There are many different ways to advertise on the Internet so that each person can choose the right one for their preferences and capabilities. These methods are also attractive in terms of price, as we do not need to have a large budget, as in the case of traditional advertising, for example, through leaflets or billboards. Next, we present 5 of the most interesting ways to advertise online, from your own blog to sponsored posts.
Company website - blog as an advertising tool
The first and also the most popular way to promote your brand online is to create your own blog or website. This is the main place in the sales network where we sell the product. It is on our website that we can post any content of any length or character. Thus, we represent the brand or provide customers with certain functionalities.
Creating a blog or website is now very easy and we have 3 options to choose from:
- The first is to create a page yourself in the program using html code, if we have such skills.
- The second is to create a page with website developers.
- The third is to help marketing agencies.
Online wizards are very easy to use. They offer both free and paid actions (if we want more templates or a customized website address). Creating a page using such a wizard is simple and involves placing only certain elements, such as text or a photo, in a specific part of the page.
The most convenient solution - order a website from an advertising agency, which will produce and launch it for a fee.
Your own website, in addition to presenting the brand's offer, can also be used to attract customers. If we place it properly, i.e. optimize it for the Google search engine, it will have high results and many customers who search for a service directly through the search engine will visit our website. Positioning can be done independently or ordered from a marketing agency.

Branding - Facebook Ads - Google Ads
Another very popular way to advertise a brand on the Internet is through advertising, for example, on Facebook Ads or Google Ads. These are the advertising systems of Facebook and Google. With their help, we can show ads on Facebook or Google search.
On a social media website, ads take the form of typical content, such as posts or videos. It is very easy to launch a campaign. After a brief introduction to the ad creator, all you have to do is select the appropriate parameters, such as budget, schedule, or target audience that will see the ad, and start broadcasting the ad. For a few dollars, we can reach several hundred people. The advantages of FB advertising are Targeting option, i.e. defining the audience. We can define how old the recipients should be, where they live, or what they do. There are templates for these options so that we can deliver ads only to those who, by definition, will be interested in our industry. Payments are made at the end of each month. Google Ads works on a similar principle. It also has a simple advertising account.
Influencer marketing is one of the most interesting ways of effective advertising
One of the most interesting ways to advertise online is through Influencer marketing. It involves famous people - recognized or leaders in a particular industry - recommending our product or brand in exchange for a fee. There are many websites on the Internet that connect influencers with advertisers. All you need to do is register on such a portal, choose categories, specific influencers with a certain number of fans, or a promotion channel such as Facebook, Instagram, YouTube, blog, etc. After choosing the right person who will meet our expectations, we pay the agreed price, and they create a piece of content in which they place the product and recommend it. The content or video is published along with other materials of a certain influence, and the recipients have the opportunity to learn about our brand. This is a very profitable solution for several reasons. First, it is an opportunity for cheap advertising. This way, we can reach a wide audience without spending a lot of money.
Second, product recommendations. According to many studies, a person who has several choices is more likely to choose the recommended one - even by an unknown person. Given that our brand is recommended by either an idol or a famous person, such advertising is very powerful. It has an impact on building relationships with customers, attracting new customers, and popularizing the brand.
Viral marketing is another type of online advertising
Viral marketing - is also one of the most interesting ways of advertising. It involves creating intriguing and original content that is stylized as amateurish and weaves brand elements into it. This could be, for example, a game of ping-pong on the pans of the company that makes them, or a competition to drink as much of a tonic as possible. Such material becomes available on the Internet, for example, on social networks and spreads like a virus. The advantages of viral marketing are: no distribution costs, product promotion, increased reach, and low advertising costs.

Advertising texts are an important element of building relationships
Advertising texts - This is a very profitable way of advertising. They are very useful, especially when we are building our brand and want to increase the popularity and reach of the company. Sponsored texts are topical texts in a particular industry or category. They provide readers with a lot of valuable information. However, the text itself is not promotional and is unlikely to encourage you to buy a particular product. Advertising comes in the form of, for example, quoting that this particular company is an industry leader or has an interesting range. The sponsored article has a link to our website. Some people use these texts only to get backlinks and to place their website.
We can order sponsored texts directly from the owners of popular websites or marketing agencies, or we can write it ourselves or have a copywriter do it for us. The pricing policy is determined by a few tens of hryvnias per 1000 characters of text, and the publication itself has to pay depending on the placement - from a few tens of hryvnias to even a few tens of thousands, depending on the size of the website. Sponsored articles increase brand reach, affect our image and position in the industry.