Corporate identity is a part of the university's image. It is an indicator of the institution's philosophy and its corporate culture, as the corporate identity can be used to determine what kind of people work there, how respectful and promising it is. All leading universities implement it, because it is part of their corporate culture.

A company's corporate style is a visual image of the company that helps to identify it among other market participants.
It is the basis of the entire communication base, one of the key means of competing for the attention and love of consumers.

Tasks and goals of creating a corporate style:

• Increase brand awareness;
• building consumer confidence;
• positioning, promotion, advertising;