Case. Dentistry. «Dental Home Ternopil»

DaliWin Agency was approached by Dental Home Ternopil dentistry. The goal is to increase visibility, as well as attract the maximum number of customers at the lowest price.

PROJECT

Dental Clinic “Dental Home Ternopil” offers you a full range of dental services.

The availability of equipment from world manufacturers, the use of the latest materials helps a team of highly professional professionals to solve the most difficult problems.

For the first time, we have introduced into our practice treatment under multiple magnification, which was made possible by the use of a dental microscope, which allows the doctor to conduct treatment at the highest level.

GOALS AND TASKS :

  • Filling and design of pages
  • SEO optimization
  • Development of content ideas and content plan
  • Add photos and video content
  • Maintenance of pages (posting, administration, application processing)
  • Take the first place in terms of dentistry, dentistry, clinic
  • Increase sales by at least 3 times
  • Increasing statistics of unique CA events
  • Sowing positive information about dentistry and raising awareness
  • Increasing ROI
  • The emergence of the indicator “Brand Recognition” and further development to the ideal result – “Top of mind”

PROMOTION METHODS:

  • Publication of interesting content (thematic surveys, information posts, entertainment posts, photos and videos)
  • Encourage users to be active by publishing promotional selling posts
  • Carrying out of actions and introduction of Gamification
  • Increasing the target audience with the help of information accounts by criteria: country, city, gender, age
  • Inoculation of viral content
  • Development of a hashtag cloud of dentistry and their promotion
  • Targeted advertising
  • Continuous monitoring and analysis of the overall picture and pace of progress of dentistry with subsequent adjustments
  • Promotion with SEO optimization

PROCEDURE AND PROMOTION METHODS

We analyzed the project, competitors, market. Then we developed a promotion strategy, content plan, redesigned pages on social networks.

Instagram https://www.instagram.com/dental_home_ternopil/

Facebook https://www.facebook.com/dentalhome20

Website http://dental-home.te.ua/

Developed promotional banners for social networks

Developed templates for posts

For 2 months provided growth of site traffic in all directions, and most of all on transition from social networks

The following results have also been achieved. For example: after 2 months of work, site traffic began to grow rapidly, especially from social networks.

RESULTS

– Organic appearance in Google in the first place for the query “Dentistry”.

– Increased activity in the group, a significant increase in customer base of 1,000 people.

– The new design has increased the loyalty of the target audience.

– Targeted advertising has good results. Emphasis was placed on the application (first touch – free consultation). After the transition and receiving information about the consultation, potential customers subscribed to the pages and signed up for the consultation. Then in the clinic they signed up for the service.

– Recognition of dentistry has increased. The sundress was actively launched.

– Audience coverage for the entire period of work of more than 50,000 people.

– Increasing the number of potential customers

– High ROI figures for the reporting period were obtained

– Increase in statistics of unique CA measures + partial concentration

– Launch of various promotions that have brought new customers

– Achieved indicator “Brand Recognition” with the prospect of growth to the ideal result – “Top of mind”

All project goals have been achieved. Revenue and recognition of dentistry have increased significantly, there was a strong organic growth of the target audience, the group was in the TOP 1 for all key queries. The agency continues to work with this project.

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