Promoting any private medical center requires a specific approach, dictated by the diversity of services, medical professionals, and branding specifics. In this context, the promotion of pages and websites on the Internet becomes crucial, especially when the clinic specializes in a specific niche.
Let’s consider an example of our successful long-term collaboration with the private proctology clinic “Proctology,” which we have been promoting since 2020.
Therefore, contributing to our success in promotion is the following over a considerable period:
Social media analysis
- Regular audits of Facebook and Instagram pages:
- Specialists conduct regular audits to assess the quality and effectiveness of promotion.
- Evaluation includes design, content, settings, and statistical data of the pages.
- Development of new visuals:
- Based on audit results, we periodically update visuals on the pages, considering new trends and tendencies.
Content strategy
- Post writing:
- Monthly creation of a new content plan addressing current issues in proctology, clinic news, and service descriptions.
- Continuous content updates aim to attract new audiences and maintain contact with existing ones.
- Creation of thematic stories:
- Development of new story blocks, taking into account audience requests, industry innovations, and marketing trends.
- Regular photo sessions with the medical team to provide pages with lively and relevant content, minimizing the use of stock images.
Advertising campaigns
- Development of banners for advertising:
- Creation and updating of banners for advertising on social media, highlighting clinic services, advantages, or current offers.
- Targeted advertising on social media:
- Regular launch of targeted advertising aimed at increasing website traffic and social media engagement.
Results and conclusions
Stable and high-quality work, along with the expertise of our specialists, has yielded impressive results in promoting the clinic. Despite the specific nature of the clinic’s field, our professionals know how to navigate all limitations and make promotion highly effective.
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