EN 
UA 
PL 
Promotion of a private medical center has its characteristics, which are determined by many services, the availability of advanced technologies and equipment.
Treatment in a private clinic has many advantages, which must be emphasized when promoting pages and a site on the Internet.
We suggest you consider the case of promotion of private proctology “Proctology”, which employs highly qualified doctors.
Set tasks
We have been promoting private proctology “Proctology” since 2020.
Before starting the work, the following goals were set:
Analyzed pages in social networks. Design and content filling, menu settings, widgets and other elements.
The customer provided photos from the photo shoot, brief information about the clinic and its services.
Social networks:
- Analysis of pages in social networks Facebook & Instagram.
We have been cooperating with the client for a long time, so we decided to conduct a page audit to analyze our progress and make adjustments to our work.
- Development of a new visual.
After the audit, we realized that we need to develop a new and modern visual that will attract the attention of the visitors of the page.
- Writing posts.
To promote the page, we created a content plan with current issues in this area, as well as with services.
- Creation of thematic stories.
To increase interest in the clinic’s services, we have developed new thematic stories with services, as well as with the opportunity to ask questions to specialists.
- Development of banners for advertising.
The next step was to develop banners for advertising in social networks with services and benefits. All advertising was conducted on the website.
- Launching targeted advertising in social networks.
- Advertising results
Conclusions
Social media pages and website are fully configured and filled with content. Consultation appointment notifications are configured for his account.
The customer was satisfied with the work performed, so we continue cooperation now.
Links to pages in social networks:
https://www.instagram.com/proctology.ternopil/
https://www.facebook.com/proctology.ternopil
Site link:
