1. Lufthansa Airlines customers receive a discount on accommodation at Sheraton Hotels & Resorts, and hotel guests receive a discount on flights. 2. owners

And again, neuromarketing. This science has its origins in psychology, because it is the knowledge of its subtleties that helps to manipulate customer behavior, direct their thoughts in

The logo is the most visible part of any brand. It is the logo that makes a brand recognizable. That's why companies invest in creating unique logos.

dali_win has collected a selection of interesting facts about advertising. 1.In the Brazilian city of São Paulo, there is no outdoor advertising at all. The decision to get rid of banners and signs was made by the mayor

Sentiment is morality. Equivocation - ambiguous hints, tricks. Deviant - a person who does not conform to the norm. Troll - a person on the Internet who commits provocative actions. Catharsis.

It's a common myth that can ruin website traffic and a positive reaction to design at the root. It is also worth avoiding when evaluating the opinions of those around you:

The first logo in the world was a picture of a dog listening to a gramophone. The dog's name was Nipper. One of the Barro family brothers saw how much the dog liked to listen to the Edison-Bell phonograph

The concept of branding is derived from brand. A brand is a symbolic concept that allows for identification between the seller and the products he/she produces: Products; Services.

A successful logo is something that allows any person to immediately, at a glance, understand the field in which the organization operates and what its features are. Let's try