1. Lufthansa Airlines customers receive a discount on accommodation at Sheraton Hotels & Resorts, and hotel guests receive a discount on flights. 

2. The owners of Ariel laundry detergent came up with a "formula for cleanliness" that is specified in the instructions for use: laundry detergent + stain remover + Lenor brand softener. In this way, sales of products from friendly brands were stimulated. 

3. Oranta-Pivden Insurance Center organized a joint project with a fitness club chain. The insurance company promoted the club's services in its sales offices, and the fitness center offered visitors insurance products specifically designed for those who go in for sports. 

4. Customers who pay for MTS mobile services at Sberbank branches can immediately apply for a motor vehicle liability insurance policy from Ingosstrakh. 

5. Online bookmarking service BobrDobr.ru and a network of free classifieds Slando.ru have teamed up to optimize the website administration process. Users BobrDobr.ru can place and systematize private ads on Slando.ruand users Slando.ru can bookmark ads they like on the go. 

6. Coca-Cola signed a contract with the Live Nation concert company. Now fans of musical performers can use their prize points on the soda packaging to buy concert tickets, T-shirts and other souvenirs. 

7. The Balaganchik restaurant has entered into an agreement with the construction company Budmontazh: when buying an apartment, the client is offered a free dinner at the restaurant. Budmontazh pays for part of the dinner, and Balaganchik pays for the rest. The restaurant sells 30-40 apartments a month and expects these customers to become regular visitors. 

8. The Soho retail chain held cross-marketing campaigns with the Abo de Bote cosmetics chain Soho salons offered a 20% discount to Abo de Bote VIP cardholders. In turn, Soho cardholders received an additional 10% discount in the Abo de Bote network. 

9. Temp Auto held a joint New Year's campaign with a sporting goods store. Customers who bought a car before the New Year received sports gifts from the store. And visitors to the outlet were given souvenirs from the car dealership and provided with information about New Year's discounts on cars. 

10. The advertising agency RMG cooperates with one call center. Its operators recommend the agency's services to their clients, and RMG tells its clients about the call center's advertising-related capabilities (e.g., to inform clients about a new product or service).