So, crowd links are URLs that are natively entered on various forums, reviews, or other platforms that gather large audiences.

Crowd marketing is focused on light but working mentions of a company or service among a large online audience for the purpose of promotion.

Two types of crowdsourcing

Imagine a situation where you're going on vacation, but you don't know where to go yet! You go to Google and search for, say, the top 10 countries for a family vacation. You go to the first site in the list and see information, let's say, according to the social rating, the best country for a family vacation is Greece. Then you go to the comments under the post and see the following message: "Oh, this Greece, we were there with my husband last year, everything is at the highest level, we are very grateful to DALI Travel (or something like that) for the excellent service (and a link to the site)! It's credible, right? This was an example of native crowd advertising. But, there is advertising that is hit right in the forehead!

Example.

"Yes, Greece is definitely the best place for a pleasant vacation with your family. In our company DALI Travel, the price of the tour for 4 people = 1899 $. You can book a tour here: service (link to the site). "

What's in it for me with crowdsourcing?

This marketing tool helps a company achieve the following goals:

• increasing the popularity and demand for a particular product;
• Improving awareness or changing public opinion about a product or brand;
• increase the link mass leading to the page or website being promoted;
• increase traffic to the website;
• Dissemination of information to a wide audience;
• dilution of inbound link sources.

Important!

Before using this type of marketing, you need to create a positive image of your brand, product or website on the Internet. The audience's attitude towards your product should be loyal!

Who is crowdsourcing for?

1. Marketing agencies.

2. SERM-specialists (Search Engine Reputation Management, specialists in managing reputation in search engines).

3. Internet marketers.

4. 4. Business owners.

5. Internal marketing departments.

6. SEO specialists.

Where can I order it?

The use of such advertising must be planned. Several posts on different platforms will not have any effect, and spam messages will be deleted immediately. You can buy crowd links from different specialists or create your own internal marketing department. Let's consider each option separately.

Crowd links should be treated wisely! You should have a clear plan on how and where to promote them. Several posts on different platforms will not give the desired effect, and spamming with them will bury yourself, such messages will be removed, and you may even be blacklisted from the forum! Our advice, Caesar to Caesar, and God to God! Turn to professionals who already have a lot of experience and have made a lot of mistakes while working in this field. Believe us, you will save time, nerves and money!

What is the effectiveness of crowdsourcing?

Crowd advertising requires patience. The result will not come in the first few days, it will take at least a month, and it is advisable to be patient and wait six months.

The effectiveness of crowdsourcing can be assessed by the following indicators:

- increase in website traffic;

- Increasing the popularity and demand for the product offered;

- Increasing positions in the search results to which crowd-sourced links lead.

Also, you shouldn't think of crowdsourcing as a way to optimize your link profile. Rather, crowdsourcing is a way to improve reputation and increase brand awareness.

Conclusions

So, crowd marketing - a way of communicating to a wide audience that there is such and such a brand and it sells such and such a product/service. There will be no powerful increase in customers overnight, it's not about rapid results! It will give a good exhaust only when you treat it with patience. Crowd links should also not be used as the only method of promotion and, in general, you should use all promotion options and choose a complete SEO promotion of your site. And lastly, if you are not a marketer and you have something better to do and where to spend your extra money, turn to professionals to help you with this!