1. The era of personalization

Users leave large amounts of personal data that can be used to offer them more personalized content.

2. Creative provocation

To achieve This effect can be achieved by using unconventional approaches to photography, art and design.

3. 3. nostalgia

Big brands such as Adidas are taking inspiration from the 90s aesthetic in their visual communication aesthetic of the 90s and offer a reimagined visual language to to attract a new audience. Next year, brands will use palettes, patterns and fonts that are reminiscent of the aesthetics of past decades. The 60s aesthetic will be especially popular aesthetics of the 60s, 70s, 80s and 90s.

4. Rethinking the history of art

 More and more often photographers make references to classical paintings in their works. references to classical paintings, adding an unexpected modern twist.

5. Global aesthetics

Quartz. News wondered why all coffee shops in the world look alike. The study showed that it's not just coffee shops that are similar. Social media has started to dictate the visual language, and are beginning to shape the same interior style, still life for coffee shops, restaurants, and so on.

6. Adding interactivity

People will be looking for new ways to to interact with content. Interactive elements will be added to web design elements that will make people interact with visual content. В Sydney, Australia, for example, the Museum of Modern Art allows visitors to visitors to rename the museum using the letters of an acronym, thus allowing people to get involved in design. Giving customers the opportunity to to influence content and design ensures that they will remember your brand or product.

7. 3D design

Designers learn how to use new tools and incorporate 3D elements into their work. their work. Adding this type of depth to design creates a new demand for visualization and threatens the existence of static graphic design as it is now.

8. Minimalism becomes a philosophy

The only trend that has not died, but has become more powerful and acquired a new meaning is is minimalism. Next year, there will be a demand for conceptual minimalism not only in website and app design, but also in product and photography design. Minimalism is becoming a philosophy, and its task is to stop the viewer's gaze, and make the viewer think.

9. A new wave of environmental education

The organizers of the Super Bowl spent $5 million on advertising to raise awareness of social and environmental issues. attention to social and environmental issues. Brands are beginning to raise important topics, and environmental issues are at the top of the list.