Act like successful people and you will become successful. You'll agree that we've heard this thesis before. And probably more than once. And as an example of living success, we would like to present to you today Richard Branson, a world-renowned businessman whose unconventional and creative approaches have made his name a brand. Here are the main guidelines of his life:

1. Being proud and at the same time admitting that you are wrong are quite compatible;
2. An entrepreneur without mistakes is not an entrepreneur
3. If you don't like the business, don't start it
4. Be ready to adopt the advice and initiatives of others if they are better
5. "You can't" is not an obstacle
6. Promise less - do more
7. Doing good is important for business as well
8. Personal communication will never be replaced by correspondence
9. Don't be conservative in business, there should always be something new
10. An entrepreneur is not necessarily a person in a tie and suit
11. Give people more freedom in decision-making
12. Remember: a top manager is also an employee, not just a boss
13. Morality is the essence of all business
14. Do not make enemies, and if you do, make friends with them
15. My story is mine and no one else's