Corporate identity is not an abstract concept; on the contrary, it can become an important competitive advantage and significantly increase a company's profits.

Corporate identity components:

 Logo - is a specially designed, stylized abbreviated form of a company name, often in the original drawing. Examples of successful logos include those of such companies as Megafon, Samsung, and Nike.

 Corporate colors (color scheme). It is very important to choose two or three main colors that would be constantly used in the company's activities.

 Corporate font. Fonts differ in pattern, slope, saturation, and size. The font is developed individually, just like the logo. Having a corporate font will favorably distinguish your company from others, but it is not a mandatory component of corporate identity.